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There is no navigation app that matches Google Maps in terms of usage and market share. Google also has the Search market effectively covered, and integrating both platforms has eased navigation for billions of internet users. But besides navigation, Google users also use information from Maps to find businesses in their locales offering the product […]

At one point or the other, every content marketer and professional SEO experts have grown worried that their content is not performing as well as they had expected. Content marketing might now be mainstream, but many marketers haven’t attained the amount of success that they hope to achieve. So what happens then? Over the years, […]

Once you have created a persuasive ad or email copy and the viewer clicks the link to buy your product, or sign up for your service, they are redirected to a page where they are transformed into a customer or client or at the least, a lead. The sole purpose of a landing page is […]

Google uses over 200 ranking factors, all of which have varying degrees of importance. However, there is no doubt in any quarters that links are highly important. A Moz study carried out in 2019 also concluded that there is “a strong correlation between links and rankings”. Links are not only important because that is how the Googlebot crawls […]

Every SEO specialist understands that there is much more to ranking on the first page of a search engine than uploading a couple of posts on a blog and stuffing them with keywords. Laypersons can hardly conceive how nuanced SEO is. Most SEO beginners probably didn’t think they would be doing so much of reading […]

Links and SEO There are two major types of links: external links (also called backlinks) and internal links. External links point to a page on a different domain while internal links connect to another page within the same domain. When SEO experts discuss the value of links and link building to SEO, they mostly talk about backlinks. Does […]

Recently, Google announced an update, the Page Experience update meant to move webmasters to optimize their websites for user experience and engagement. Ever since Google released the mobile-friendliness update, it signaled a new era of the elevation of user engagement signals as an important ranking factor. Now, metrics such as bounce rate, dwell time, and […]

The purpose of Search Engine Optimisation is to drive traffic to a brand’s website thereby boosting the brand’s visibility. That’s putting it simply. On the other hand, public relations aims to promote the brand and shape public perception about it. Both are important for strategically boosting a brand’s audience base. More so, in their functions, […]

In a recent survey of 501 small businesses in the US, The Manifest found that only 30% had an SEO strategy in place. This means several opportunities to boost business visibility and revenue are wasting, considering that 93% of online experiences begin with a search engine. However, it is easy to see why this is […]

To create ads is human, to generate leads is divine. Companies that are most successful with Google Ads are often those with a fat advertising budget. But what happens when your budget does not match that of these big companies. The PPC industry is highly competitive and ranking for the best keywords seems to be […]