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To create ads is human, to generate leads is divine. Companies that are most successful with Google Ads are often those with a fat advertising budget. But what happens when your budget does not match that of these big companies. The PPC industry is highly competitive and ranking for the best keywords seems to be […]

Content Marketing is a marketing strategy driven by the provision of relevant informational content to a target audience in order to improve sales. Content marketing hinges on building a relationship with your customers over time and winning their loyalty. Unlike other forms of marketing, it is a rather long-term approach, with continuous results. But it […]

A decision to rebrand is one of the most critical decisions businesses make. It may be borne out of a shift in focus of the business goals to reinvent a new image, or an attempt to break into a new market and expand their customer base significantly. Executing a rebrand successfully is no mean feat, […]

May 2020 Core Update: What is it?  On May 4, Google announced via its Search Liaison handle on Twitter that it has begun rolling out the May 2020 Core Update. Fourteen days later, on May 18, it announced that the rollout was complete. Two weeks is about the time it takes core updates to roll […]

Search Engine Optimization (SEO) is highly dynamic and keeping up to speed with it can be quite challenging. To rank better, websites must deliver better information to the search engines and ensure that their content is correctly indexed and displayed among the top results in the SERPs. Below is a list of google maps If […]

What is BERT? BERT is the abbreviation for Bidirectional Encoder Representations from Transformers. It is a Google algorithm update that aims to understand the intent of search queries better based on the context of words, in order to return the most relevant results.  It was rolled out in 2015 and Google referred to it as […]

Google has the biggest share of internet searches that is rated at 92% worldwide. This is why every website that wants to succeed must consider country-wise ranking on Google. This will optimize your website search presence for audiences in different countries and those speaking different languages. Ranking better on Google is important, especially if you […]

It’s likely that what you and I see when we make the same query or search for the same phrase on Google is different. The results that Google and other search engines display depend on a number of things including: The devices we use Search habits Your current location While the search results Google displays […]

Mobile-first indexing is the platform designed for mobile phones to move from desktop to other contents inside the mobile and outside through the internet. Google is the most dominantly used for this purpose. It is Google’s continuous efforts to make it possible a mobile-friendly. It is a mobile version of the website, when we see […]

On-page SEO, also known as on-site SEO, is the optimization of your domain so that others can reach your website quickly, while off-page SEO is the activities outside your realm. It deals with social media marketing. On-page SEO in 2020: It is optimizing your URLs contents. Easy Reachable URLs. How to describe and chose a […]