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Internal Linking Best Practices for SEO

Links and SEO There are two major types of links: external links (also called backlinks) and internal links. External links point to a page on a different domain while internal links connect to another page within the same domain. When SEO experts discuss the value of links and link building to SEO, they mostly talk about backlinks. Does […]

Google’s Page Experience Update: What You Need to Know

Recently, Google announced an update, the Page Experience update meant to move webmasters to optimize their websites for user experience and engagement. Ever since Google released the mobile-friendliness update, it signaled a new era of the elevation of user engagement signals as an important ranking factor. Now, metrics such as bounce rate, dwell time, and […]

SEO For PR, and How To Bounce Back From Negative Publicity

The purpose of Search Engine Optimisation is to drive traffic to a brand’s website thereby boosting the brand’s visibility. That’s putting it simply. On the other hand, public relations aims to promote the brand and shape public perception about it. Both are important for strategically boosting a brand’s audience base. More so, in their functions, […]

Major SEO Challenges Small Businesses Face, and Innovative Solutions

In a recent survey of 501 small businesses in the US, The Manifest found that only 30% had an SEO strategy in place. This means several opportunities to boost business visibility and revenue are wasting, considering that 93% of online experiences begin with a search engine. However, it is easy to see why this is […]

Leads That Convert: 4 Lead Generation Secrets for Google Ads

To create ads is human, to generate leads is divine. Companies that are most successful with Google Ads are often those with a fat advertising budget. But what happens when your budget does not match that of these big companies. The PPC industry is highly competitive and ranking for the best keywords seems to be […]

Common Content Marketing Mistakes to Avoid in 2020

Content Marketing is a marketing strategy driven by the provision of relevant informational content to a target audience in order to improve sales. Content marketing hinges on building a relationship with your customers over time and winning their loyalty. Unlike other forms of marketing, it is a rather long-term approach, with continuous results. But it […]

The Role of SEO in Business Rebranding

A decision to rebrand is one of the most critical decisions businesses make. It may be borne out of a shift in focus of the business goals to reinvent a new image, or an attempt to break into a new market and expand their customer base significantly. Executing a rebrand successfully is no mean feat, […]

Google’s May 2020 Core Updates and Its Impact On SEO: Here’s What You Need To Know

May 2020 Core Update: What is it?  On May 4, Google announced via its Search Liaison handle on Twitter that it has begun rolling out the May 2020 Core Update. Fourteen days later, on May 18, it announced that the rollout was complete. Two weeks is about the time it takes core updates to roll […]

60+ SEO Statistics to Help You Rank #1 in 2020

Search Engine Optimization (SEO) is highly dynamic and keeping up to speed with it can be quite challenging. To rank better, websites must deliver better information to the search engines and ensure that their content is correctly indexed and displayed among the top results in the SERPs. Below is a list of google maps If […]

BERT: What to do to Remain Ahead in the Next Generation of SEO

What is BERT? BERT is the abbreviation for Bidirectional Encoder Representations from Transformers. It is a Google algorithm update that aims to understand the intent of search queries better based on the context of words, in order to return the most relevant results.  It was rolled out in 2015 and Google referred to it as […]

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