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Digital Marketing Funnel

How to Build the Ultimate Marketing Funnel for Beginners?

Marketers and salespeople disagree over who owns the marketing funnel – from if it is still relevant to today’s consumer buying processes to whether it is still relevant. Here, we’ll explain what you need to know about the marketing funnel and dive into recent changes and increasing challenges for marketers. It will compare the B2C […]

Schema Markup

What is Schema Markup? Understand How Structured Data Works?

When it comes to search engine optimization, schema markup can help your website get more clicks from visibility by driving more traffic. We’ll discuss schema markup basics in this article, as well as why it’s important for search engine optimization. What is schema markup?  You can add schema markup to the HTML of your website […]

Content Marketing Optimization

What is Content Optimization & Why it Matters?

Content optimization is the method of making sure your content has the right keywords, multimedia, and other components to show up in search engines. When doing content optimization for SEO, you’re not only watching for keywords that will help your website’s pages show up for relevant searches, but you’re also making sure what you’re writing […]

Flesch Readability Score

What is Readability, and How Does It Impact SEO?

Writing is, at its core, communication. If you are unable to reach your point to your audience, you fail. Regardless of how well-thought-out your argument is, how big your vocabulary, or how famous of a topic you’re making, if people have no idea what you’re talking about, it’s all for nothing. Luckily, we can quantify […]

Serp Features

A Complete Visual Guide on Google SERP Features in 2021

SERP stands for Search Engine Results Page. Its “keyword identifies the SERP,” or the query that generated it. A SERP can contain organic results, paid results, and SERP features.  Google SERP pages show organic results and SERP features (people also inquire about Videos, Sitelinks, and Knowledge panels). Now let’s dig a little deeper into what […]

google ranking factors

Top Google Ranking Factors to Boost Your Traffic in 2021

The requirements for SEO keep changing, and keeping up with them can be a challenge. But if you want your Google rankings to go from unnoticed to the top, you have to know what you’re doing. The traffic to well-optimized sites increases with time, which leads to more sales and leads. Without SEO, searchers won’t […]

How To Improve Voice Search Seo

How to Optimize Voice Search SEO? Effective Ways

Voice searches are becoming increasingly popular today. Nearly 20% of all searches are currently conducted via voice search. According to predictions by research firms, voice search will dominate nearly half of searches by next year. What is Voice Search?  With Voice Search, users can search by speaking the search terms in the search field instead […]

Content marketing

Types of Content Marketing and Why It is Important?

Content marketing refers to the creation and distribution of relevant, useful content – blogs, newsletters, white papers, social media posts, emails, videos, and the like – to current and potential customers. The right content carries the expertise and makes it clear that a company values the people to whom it sells. Establishing and nurturing relationships […]

Website Audit

Why does Website Audit play an important role in SEO?

A website’s health can deteriorate over time without proper maintenance, just as your car needs an MOT. Sadly, many webmasters wait until the wheels fall off before realizing a website audit may be necessary. As with your vehicle, you are identifying and fixing problems with your website early can save you money and ensure optimal […]

Professional SEO

How to Become a Successful SEO Professional in 2021?

Search Engine Optimization or SEO Professionals test, analyze, and make changes to a website search engine friendly. As a result, the website appears higher in the search results on major search engines such as Google and Bing. An SEO expert optimizes pages across a website to ensure that search results are relevant and create a […]

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