What is BERT? BERT is the abbreviation for Bidirectional Encoder Representations from Transformers. It is a Google algorithm update that aims to understand the intent of search queries better based on the context of words, in order to return the most relevant results.  It was rolled out in 2015 and Google referred to it as […]

SEO is an ever-changing field and the best practices go obsolete over time. But that doesn’t mean one must follow every fad. Every now and then, myths arise and webmasters and business owners get to learn the hard way.  Many of these misconceptions arise out of a lack of understanding of how search engines work […]

If you are looking to boost your ranking at the SERPs, then some options include Google’s very own Featured Snippets. It allows you to understand and identify keywords better than ever to help you with scaling up the ranks. However, according to experts at the White label PPC, it seems to be more about understanding […]