CPA Marketing Strategies for Beginners in 2021
If you are involved in affiliate marketing, then it is likely you’ve heard of CPA Marketing as some underground secret society where people are getting fortunes online.
Indeed this was the view that many have when they first start investigating precisely what CPA is; I know because I was one of them. I remember wondering whether I was even qualified to be researching them when and my very initial interview.
Methods of CPA Marketing
There are many different approaches to promote CPA campaigns, some of which involve having your website, some that don’t. The fact is that CPA marketing is not all that different than other types of marketing. At its most basic, you have to take some time to count the product that you are promoting and where you will find a market that is interested in either learning more or purchasing a product.
Having said all of that, I will list a few cases of the more popular CPA promotional methods that you may come across:
- Review Website – Generally, these websites will contain three or more products within a specific niche, i.e., Weight Loss Pills or Lawn Fertilizer. They will then give you a brief intro to each product, a review of the product’s performance, and then usually a star rating out of five. Each of these products will usually be ranked in order, and all will include links to either a personalized landing page (introduced below) or direct to the merchant.
- Sales/Landing Page – This site is usually more of a direct sales page and will likely introduce a lot more details on the product that it discusses. It will typically be a challenging sale and work to get its reader either clicking through to the merchant there and then or at the very least signed up to the site owner’s mailing list. Some sales pages will try to do both things, though it can often be helpful to have one direct path through a landing page. Too many options can ultimately mean losing clicks.
- Splash Page – This is normally content light and will have flashy graphics with some punchy headlines and copy to encourage readers to input their details or click through to the merchant. Product details is usually minimal, and these types of pages are often reserved for products that need little explanation or are already famous, i.e., competition for an iPhone or Macbook.
- Quiz / Fun Landing Page – Similar to the spash page but even more straightforward. There will usually be a question with two or more answers that can then be clicked on through giant domineering buttons. Sometimes some game may be used on a page of this style, and it is not the kind of page that someone will be revisiting. Its only objective is to get that click-through and get it now.
How to Get Accepted into CPA Networks
Almost without fail, this is one of the first queries that pops into people’s minds when they hear that you have to apply to join most CPA networks. While there is no one easy way to get accepted every time, there are ways that you can increase your likelihood of being accepted.
You should never forget that if, at first, you don’t succeed, try and try again. As much as I’d like to claim that I’m perfect, I’ve been both admitted and rejected in the past. That’s how life works; however, if you follow the steps in this article, you will be giving yourself the best chance of success.
- Get Yourself a Website – If you don’t already have a website, now is the time to get your first one. While it is possible to get accepted to some networks without your website, you may also give yourself the best chance of success. If you are a major publisher or an experienced marketer and plan to run the CPA ads on your site, you can apply with your current domain. However, it’s more likely that you will have some smaller sites or none at all. In this case, you will want to create a website that brands yourself as an online marketer and describes your work areas. A good selection of skill sets includes your experience with PPC, SEO, Email Marketing, or any other methods that you may use. Picking a name will also give you a more professional feel. If you can’t or don’t want to design the website yourself, then choose somebody to do it for you within a CMS (Content Management System) such as WordPress so you can edit yourself at a later date.
- Use an email on your domain – I received this information in good faith from an industry insider a while back. If nothing else, you will need to use an email that looks a little like this ‘email@example.com’. Even if you originally use a GMail account or similar, you will want to do this and set up a redirect. Many CPA networks will immediately reject any applicant who uses a free email address as they are so easy to set up. They have no verification you are the person who owns your site.
- Open & Honest in All of Your Communications – while this may get you denied by some of the more selective CPA networks, I truly believe that honesty is essential, especially in this area. If you say that you plan on driving 1000 keyword targeted leads per month from PPC and they call you up and it’s clear that you’ve never even used PPC, it will begin to raise flags about other areas. While you may think that stating you can do everything will help your case, it may hurt it. As CPA networks usually give you your own rep/manager, you can often get extra support in the areas you lack, even if it’s just a prod in the right direction. After all, your success is where they will be making their capital.
- Be Proactive When Applying – Many CPA networks will need an interview over the phone or via instant message before approving your account. Sometimes it can take up to a couple of days before they take a chance to call you back. If they provide a phone number or IM contact details, then you should use them. You will have all the details you’ve offered fresh in your head, and even if they can’t speak to you on the spot, it proves that you are serious about joining, and they will likely see your name when calling back.