Google algorithm updates and SEO: An unbiased review of the current scenario
If you are looking to boost your ranking at the SERPs, then some options include Google’s very own Featured Snippets. It allows you to understand and identify keywords better than ever to help you with scaling up the ranks. However, according to experts at the White label PPC, it seems to be more about understanding the Google algorithms to rank a site.
Let us get one thing straight right off the bat; there is no shortcut or trick to work around the algorithm. Moreover, experts from all spheres and educational institutions have been trying to know and figure out the algorithm. But it is as of yet unknown. Most of the tricks work for a time, and then the entire strategy needs to be scrapped.
Even with such obstacles in your path, the truth is SEO is not rocket science. It is not a formula where you can punch in the numbers to get your desired results because the numbers seem to change according to the algorithms and the updates that are frequent with any search engine.
Understanding baby algorithms
Welcome to the new fad in the SEO line of work, the baby algorithms. Baby algorithms are wide and varied. These can be used to work on different functions like crawling on specific sites. It is all dependent on the type of baby algorithm and what it has been intended for.
What you need to understand is that the exact strategies that work for a particular topic at a search engine will never work for another unrelated topic. It sheds insight on a previously debatable fact that the ranking criteria for keywords are different according to the topic at hand.
So, if you are trying to work your hand through a multitude of topics, keep in mind that you need to devise separate strategies for each. Now, that we have busted the myth that there is no one-size-fits-all rule in the SEO game, all that is left to do is going over the tried and tested practices, the marketing trends and factors along with actual trial and error runs.
About the Google monopoly
There is one other aspect that you need to keep in mind. Google is slowly but surely monopolizing the web content delivery across the internet. The following is a list of all the examples which show this monopoly aspect of Google.
- Forceful adaption of all publishers of web content to the AMP framework for increasing accessibility and visibility
- Google has complete control over the publishing or scraping off a web-domain from their SERPs which takes away much needed traffic from a domain
- Answers for informational queries are now available at the SERP itself
- Override protocols at Google concerning user-end tags and indexing features
- The search engine can re-write the titles and meta-tag descriptors to match the user queries better
Well, to the experienced SEO professional, these will not come off as surprises. However, it is still important to analyze that the web content delivery is getting monopolized by Google, so you will need to standardize your strategies according to what is acceptable according to the search engine.
So, the fact of the matter remains that without any stiff competition from other search engines, you need to devise and plan better. The following section is all about minimizing the said impacts of the Google Core and the algorithm updates.
Great content is always the winning factor
It is evident that Google doesn’t trust websites to deliver relevant and precise content for years and years. That is why they choose the follow the user when it comes to changing and modifying their algorithms to rank sites at the SERPs. So, instead of trying to claw back the positions lost at the SERPs due to the latest updates with quick fixes, web content generators should work doubly hard to capitalize on this new opportunity to design better content. The higher is the quality of the content and the experience of the user; you can be sure of redirecting the organic traffic back into your site.
Devise the long term and scrap the short term
Several online articles talk about an ideal fix for the algorithm updates. But the truth is, as was said in the earlier sections. If you haven’t been toppled off by the algorithm updates as of yet, there are a few things that you need to take a look at.
- You need to understand and devise strategies for approaching a specific search to service your clientele better
- Execution of a strategy that has long-term viability rather than blaming the search engine algorithms when rankings go down
Choose your clientele better
This one is specific for the SEO professionals. You need to choose your clientele better. There are right choices when it comes to websites and businesses. There are a few questions that you need to ask to understand the nature of the business better and whether SEO strategies will work or not.
- Ask about the reliability of the business and website for revenue generation
- Ask about the volatility of the primary source of revenue for the venture
- Inquire about the long-term vision of the business and the value of the website in terms of looking at the bigger picture
The importance of the return-visitors for branding purposes
Often visitors make a beeline for a site only because the ranking is higher. The ranking will remain higher for the time being due to the organic traffic numbers. But here is the catch. Return visitors should be nurtured to increase the loyalty and the value of the organization. That in time will transform even a moderately sized business venture into a dominating brand on a global scale.
In conclusion, we can always blame Google and search engine algorithms, but we can also direct our efforts toward making a better digital business platform. All that is needed is long term planning. You can become less dependent on organic traffic and be a part of the ongoing discussion in whatever field you are working on. Well, it is easier said than done, but it most surely is worth a shot.