High-Value vs Undesirable Backlinks: Ways to Build High-Value Links
High value vs undesirable backlinks which one is better? Link farm days are gone, but the era of ‘high-value vs ‘undesirable’ backlinks is here. Backlinks are links from different websites that lead to your site. They signify a vote of trust to search engines. They are an essential element used to assess the worthiness or ranking of your web presence. A top spot in the rankings translates to more enhanced website traffic and more business for your brand.
In the beginning days of the internet, web editors played the trade game. A group of websites would all link to one another, even if the sites were completely unrelated. This SEO strategy intended to trick search engines into thinking that each site was popular enough to be shared across the internet. Some of these websites had pages consisting entirely of random links and barely contained any content at all. It didn’t take long for search engines to get wise and kibosh that sneaky ploy.
Genuine, high-value backlinks and anchor text are great. However, not all backlinks are valuable. On the opposite end of the spectrum lie undesirable backlinks. Which adds no value to your SEO.
High-value backlinks come from a page with a high SEO confidence score. A high score indicates that a website creates original, valuable, and trusted content relevant to its genre. Links from one of these sites can be a significant boost to your brand, both in reputation and in search engine evaluation. They signal that your website publishes meaningful content that other sites need to share with their users. They’re also indicators that your site is a reliable resource.
Undesirable backlinks refer to pages that do not benefit your SEO. Three different types fit into this designation:
- Links from suspicious websites with low trust scores, weak user reviews, spammy comments linking to your web page, unnatural links, or links from sites with scraped (aka plagiarized) content, to name a few, add no profit to your SEO.
- Domains that already have links leading to your website may not bring additional SEO benefits because their link juice has already been counted.
- Links that are potentially high-value but need “a bit of work” do not initially give positive SEO benefits. In this case, if a backlink originates from a great authority website like a university, hospital, or well-respected organization, but the page is new or has little content, you may not benefit right away. You can run this link by sharing a social media post with a link to your mention. The tactic increases traffic and builds a higher social trust in that particular page. As a result, your works circle back around because the page begins earning a higher trust score. Working ‘undesirable’ backlinks sometimes spells big business.
8 concrete ways to build high-value backlinks
Backlinks are essential, and you want lots of them. The tricky thing is that you don’t build your backlinks. They (mostly) come from external websites that add hyperlinks to your website. You can, however, create a strong link profile from highly trusted sources. The following list illustrates eight proactive steps to foster high-value backlinks.
Create unique content
This advice could not be easier: Create good, original content. If you write articles, blog posts, or produce content with unique insights or points of view, then you’re previously winning. Be an authority in what you write. Innovative, authoritative, and timely content can be a factor in a higher SEO ranking. Originality—and niche relevance—are your friend.
Competing for visitors by using the same content found elsewhere on the internet is pointless. After all, why would someone want your site over the next if they’re both the same? Good content directly translates to more people seeking out, engaging with, and sharing your stuff. Shared content encourages backlinks, but more than that, it is a form of backlinking in itself.
Do keyword research
Know what people are searching for. Use a keyword research tool to do the heavy chore of discovering keywords, monitoring, and analyzing their performance.
Once you know what terms users are typing into search engines, start using those words as inspiration for content. Produce the content people seek, and your backlink profile will expand as users find and share that information.
Go after competitor links
Do a bit of reconnaissance research on your competitors ranking higher than you in organic searches (not paid search engine marketing). A backlink checker tool automates this task. If a competitor’s backlinks point to a 404 page, capitalize on those broken links.
Contact the web editor linking to your competitor’s page and request that they link to your site rather. Good web editors are happy to remove links directing their users to no-man’s land. Another strategy is to reach out to the companies linking to your competitor, explain that you have a similar or better product offering, and ask if they’d like to link to your page.
Make friends with other sites
Without reverting to the shady practice of randomly linking to anything, be proactive when adding hyperlinks to your site. When creating content, link to web pages relevant to your topic; afterward, write to that organization and let them know that they’ve gotten a mention on your website.
Many sites consider it a privilege to be referenced and may link to their mention on your site or share a link to that piece of material on their social media. Bear in mind that hyperlinking from your site to another is not your backlink—that backlink belongs to the site you’re linking to. However, if the external site does add a link to your content, then you’ve just genuinely made a backlink.
Offer to give testimonials
Offer to write a testimonial for an external site that you’ve done business with or for a partner in your industry. In business, suggestions from other customers or partners are gold. Be sure to send a link to your website along with your testimonial, and you can even permit them to place your logo on their page with a link back to yours.
This same scenario applies if you agree to be the subject of another organization’s customer story or partner story. Leverage those relationships.
Write guest posts
Collaborate with others in your industry or with media publishers. It draws a new audience to your brand and indicates that you’re a player in your field. Writing guest posts is also an excellent way to build your backlinks, in effect. If you write a guest post for another site, not only do you showcase the authority of your organization, but you can also link directly to your web pages.
This can be done using anchor texts relevant to your organization or simply employing a direct mention to your company in the article. If your organization specializes in making beautiful websites, write a guest blog for a digital magazine and use your website to illustrate examples. You’re not only sharing your organization’s expertise with others, but you’re creating your backlink.
Get on review sites
Find review sites relevant to your industry, your organization’s career page, or your product or service offering. Adding your profile automatically creates backlinks to your site.
Many sites permit an organization to provide basic company descriptions, web addresses, and contact details. Take advantage of those changes and add your organization’s details. Also, encourage customers to give a review or rate you on those external sites.
Create a strategy
Create a backlink strategy. It is probably the single most crucial action to take. A planned approach to backlinks should be a standard part of your overall SEO strategy. Use a link research tool like Siteimprove.
It will help you identify the source of backlinks, including their geographic location, URL, influence, and trust scores. This information gives you greater insight into your digital presence and into which organizations are referencing your site. Your strategy should:
- Encourage and foster backlinks from external websites
- Identify all high-value and undesirable backlinks leading to your page
- Reclaim links using a tool to find places that have mentioned your website but have not adequately linked to you
- Disavow unwelcome links by contacting the company directly and asking them to remove their link(s) to your website. As an option, you can ask Google not to assess those backlinks as part of your search engine ranking.
Overall, backlinks are a tremendously important factor in your overall SEO. They are not out of your control. Focus on building high-value backlinks and negating the undesirable ones. Tracing every link pointing to your website is the beginning step. Taking the proper measures to earn the high values is achievable, but it may also lead to big business.