How to Get Backlinks in 2021? Effective Strategy
Wants to know how to get backlinks? High-quality backlinks leading to a website are one of the most important search ranking factors. When other high-quality websites link to a website, it gives positive signals to search engine crawlers, telling them the linked-to website is valuable, helpful, and result searchers would be happy to find. All of these factors help develop the linked-to website’s search rankings.
So if you want your website to increase visibility on search engine results pages, you must engage in a strategy to build high-quality backlinks for your website.
There is no easy, quick trick to get links back to your website. But various strategies will help your site earn high-quality backlinks and improve your search visibility when used in conjunction with each other.
How to Get Backlinks? Effective Strategies
Publish High-Quality Content on Your Entire Site
All of your website content should be high value and high quality if you want to attract links. Your content helps other sites determine whether they wish to link to you. It is a consideration of your brand and organization as a whole.
If your website pages look low quality or lack valuable data, other sites will not see you as an authoritative brand worth linking to. Use these content writing tips to build high-quality content that looks professional and can earn you links for a long time.
Publish Original Research
One type of content you can publish on your website to bring high-quality backlinks is original research. Conduct surveys, use your business data, produce case studies, and create other content focused on original research that can’t be found on other sites. When you publish actual stats and data, other sites will likely link back to your fresh and new information?
Create Comprehensive Resources
Another way to use content to catch other publishers’ attention and build high-quality backlinks is by producing comprehensive, in-depth resources. Create detailed, high-value guides, checklists, and glossaries that other websites will see as sources worth linking to. An instance of a comprehensive resource is our recently published Complete Guide to Marketing Research.
Publish Your Content as a List
Audiences love posts that are published as lists. The scannability and bite-size chunks of data make this format simple to read on both desktops and hand-held devices. Tap into this audience’s interest by formatting your considerable resources or top blog posts as lists to catch more attention and lead to more links.
Create Visually Driven Content
When creating content to get high-quality backlinks, don’t concentrate solely on copy and text. Content that is visually driven also can bring links. Media such as charts, infographics, and videos are even more efficient at attracting linkings from other sites. So don’t just create copy-based content. Add graphics to your posts, and build stunning, informative graphics that can stand on their own.
Build a Library of Evergreen Content
Websites often link to web pages that give timeless information that will be relevant over a long period. These kinds of evergreen content are often linked to, as other publishers know it will provide long-term value and is less likely to expire or become irrelevant. Make these types of evergreen resources and pages on your site to encourage more links back to your website.
Tap Into News and Trending Topics
While evergreen content will make links and provide value over time, it can also be beneficial to publish time-sensitive content on your site to build high-quality backlinks. Content on trending or newsworthy materials can often lead to links from news sites and other fast-moving media outlets.
This kind of content may not provide the lasting linking value of evergreen content, but it can help gain quick, relevant links. Use our annual content calendar to take benefits of seasonal events. We sketch the best times to plan, publish, and promote trending content for the most traffic and shares.
Make It Easy to Link to Your Content
Building high-value, high-quality content will improve your chances of getting other sites to link back to your pages. You can develop these odds by making it easy for other publishers to link back to your site. Use HTML-ready snippets that other publishers can copy and paste on their site and link to you. And work tools that insert a link back to your site when users copy and paste content from your site.
Creating excellent, high-quality content helps you organically earn links from publishers who value and appreciate your work. But to get even more links, you will also require to reach out to other blogs and websites to help them find your content and choose to link to you.
Know, How to Identify High-Quality Links
Not all links have the same value. Links that come from authoritative sites will increase your search rankings more than links from low-quality sites. So as you conduct your link-building outreach efforts, know which sites are deserving of pursuing, and only reach out to qualified sites worth your time and effort. The Alexa explains how authoritative a site is online. The lower the number, the higher the site’s authority, and the more valuable the link back from the site is.
Reach Out to Sites That Link to Competitors
To identify sites that are likely to link back to your website, first see the sites that link back to your competitors. Use Competitor Backlink Checker and enter up to 10 sites, with your own. The tool gives a high-quality backlinks list, as it shows all of the sites that are already linking to your competitors. Utilize the backlink gaps filter to show gaps for your site, where competitors are getting links, but you aren’t.
You can safely assume that if the sites link to your competitors, you have a chance of getting a link from the site as well. Hit on any backlinks website to get the exact URL that links to the competitor. View the type of content that links to your competitor and then send a request to the publisher to publish a link to your website in the same capacity. For instance, if your competitor is included in a roundup list of businesses in your industry, reach out to let them know about your product or service. Please give them a compelling reason that adding your business to the list will improve their readers’ experience.
Reach Out to Sites Where You’re Competitors Guest Post
Another method to find high-quality backlinks relates to guest blogging sites. Using the Competitor Backlink Checker report, you can run a competitor analysis to view which sites have accepted guest posts from your competitors.
View the pages that link to your competitors by hitting on the linking site in the report. Then visit the page that includes the link. When you find linking pages that are guest posts, you can understand that the site is a great guest blogging opportunity for your brand.
Request Links with Your Brand Mentions
If you’re building quality content and actively engaged in outreach efforts, you will start to receive your brand mentions on other sites. This is great, but it’s better if each mention of your brand carries a link back to your site. Sometimes websites will mention your brand without having a link or sometimes even linking to the wrong site.
Set up a Google Alert for your brand name and regularly search for your branded terms to find your brand’s mentions. If the mention doesn’t include a link back to your site, reach out to the publisher and request it.
Rebuild Broken Links
Just as some website publishers don’t always link when they should, they might also include broken or incorrect links. Keep an eye out and search for these kinds of broken links, as they give a chance for you to gain high-quality backlinks.
When you notice a broken link on a website (that is related to your brand or industry), contact the publisher, notify them of the error, and provide a link back to your site that would be a suitable replacement.
Reclaim Image Links
Images embedded in websites often involve a link to their source. Sometimes, these links are not pointing to the right site, or they are broken. Keep an eye out for these possibilities as well, especially if a website has linked to one of your graphics. Ensure that all of your graphics used on other sites appropriately link back to your site.