While making business investments, it is so easy to evaluate what the returns will be. If you buy a commodity to resell, then you know what the margins would be and how much you earn through it. You even know the ROI of a real estate investment you made. But, as far as the matter of SEO-based web design, businesses find it tough to realize the importance of it and to analyze what returns it will provide. In reality, the benefits of SEO-specific webs design are intangible. At first, it may seem to be a lot of work, but if done correctly, it has many health benefits. Here are the major reasons why the business which is focused towards growth cannot avoid SEO-specific web design.
1. It is crucial to attracting more audience
You may be running an e-com website, or you may be doing professional blogging for business. Whatever the case is, website traffic really matters, and you cannot survive without getting people coming on to your pages. SEO-oriented web designing will help the website owners to get your pages rank on top of search results. This naturally means you are more visible to a larger spectrum of the audience when they are looking for something related to what you offer. A typical website can accomplish this by creating responsive and quality content.
2. Speed is an important aspect.
Another important thing in terms of SEO-based web design is the speed of your web page loading. Every second count when it comes to search engine optimization of your page. Expert designers need to know the fact that each additional second it takes for a page to get loaded will lose you a significant number of prospective visitors. These are the users who click on the links on ads on other websites to reach to your corresponding pages. Some interesting facts about web page loading speed are:
- For every 2-second delay in page loading, you may lose around 12% of the people who click-through your website.
- On reaching up to 4 seconds. You may have already lost about 25% of the potential users.
- Another couple of seconds, you may lose about half of the prospective traffic.
- Studies have shown that than 0.5% of the modern-day web users want to wait over seconds to view the content of a page.
So, the fact is that you can nearly double you web page traffic by simply speeding up your page loading. Along with page loading, it is also important to keep the traffic which reaches on to your page. Do this effectively with website SEO. Responsiveness of your website is also as important as the speed.
3. Attract the most relevant traffic
Getting more and more traffic is one important thing, but it is also important to ensure that you design the most relevant people who are likely to become your customers. This could be done effectively by incorporating the most modern design elements, style features, widgets, powerful imagery, and appealing text. This also requires thorough research and testing. The designers need to have expert knowledge and can also use the analytical tools to understand the priorities of the target audience. To do this well, consider the below elements:
- Understand who your target audience is. Try to define the ideal customer personas and their behavior.
- Identify which keywords to target and also identify what your competitors use to succeed.
- What visuals and imagery could be used to connect with the target audience.
- Where your target audience ideally hangs out as social media, forums, specific websites, etc.
- What the audience seek for on your website as ordering online, offers, fun elements, user guides, etc.
All this research could help you to do the web site design and SEO planning more relevant.
4. Providing a seamless user experience
You may have experienced the thing at least once as you go on to the website and on clicking on one element; you are on a totally different site. This is an old school of designing, which is not relevant now. The usage of fonts and colors are different now and so as the navigation patterns when it comes to modern-day web designing. The users are more advanced, and the designers need to ensure a seamless experience to the website visitors in order to hold them on your pages. It is important for the designers to keep themselves updated about the most modern trends in web design and also the changing search engine algorithms which streamline the search engine behavior from time to time.
Ideal SEO-based web design services New York are meant to offer a seamless experience to all sorts of users. Each millimeter of your web page needs to be user-friendly and consistently performing across various devices. Never accept the good enough elements when it comes to web design, but always think of the best outcome. Seamless web design approach can significantly cut the:
- Length of buying cycles
- Time for lead nurturing and conversion
- Cost of acquisition
On the other hand, it can significantly increase:
- Number of leads
- Rate of conversions
- Affiliate clicks and revenue
- Up-selling opportunities
- Content sharing
- Repeated customers
All in all, SEO web design acts as key to success in your online business presence.
SEO based web design to increase organic traffic
Organic search results the results users get apart from the paid ads. This can largely drive in the traffic to the concerned web pages. It is a fact that majority of the people now distinguish between paid results and organic results, and tend to click more on organic results. So, being on top of the organic search results act as social proof to the relevance of your website. About 75% of the organic traffic goes to the websites on the first page, relevant search results. So, working on organic SEO during website design can help increase your visibility and offers first-page display benefits.
Overall, SEO web design would leave the users with an ever-lasting positive impression about your website and in turn, your brand. This makes it so easy for businesses to accomplish what they want to do online.