Content marketing refers to the creation and distribution of relevant, useful content – blogs, newsletters, white papers, social media posts, emails, videos, and the like – to current and potential customers. The right content carries the expertise and makes it clear that a company values the people to whom it sells. Establishing and nurturing relationships […]

At one point or the other, every content marketer and professional SEO experts have grown worried that their content is not performing as well as they had expected. Content marketing might now be mainstream, but many marketers haven’t attained the amount of success that they hope to achieve. So what happens then? Over the years, […]