Google uses over 200 ranking factors, all of which have varying degrees of importance. However, there is no doubt in any quarters that links are highly important. A Moz study carried out in 2019 also concluded that there is “a strong correlation between links and rankings”. Links are not only important because that is how the Googlebot crawls […]

Links and SEO There are two major types of links: external links (also called backlinks) and internal links. External links point to a page on a different domain while internal links connect to another page within the same domain. When SEO experts discuss the value of links and link building to SEO, they mostly talk about backlinks. Does […]