Google uses over 200 ranking factors, all of which have varying degrees of importance. However, there is no doubt in any quarters that links are highly important. A Moz study carried out in 2019 also concluded that there is “a strong correlation between links and rankings”. Links are not only important because that is how the Googlebot crawls […]

Every SEO specialist understands that there is much more to ranking on the first page of a search engine than uploading a couple of posts on a blog and stuffing them with keywords. Laypersons can hardly conceive how nuanced SEO is. Most SEO beginners probably didn’t think they would be doing so much of reading […]