It is impossible to overstate the devastating impacts that the COVID-19 pandemic has had on SEO across various industries. But beyond this unfortunate global incident, what can marketers do to get back on track? That is one of the important questions at the moment. For a website that has recorded significant traffic losses due to […]

A major problem small website owners face is scaling the visibility of their content. But what if there was a way to increase views on your content without doing anything too extra? It’s pretty sure you would jump on it. Content syndication can help you attract more views and reach audiences that your website would […]

There is no navigation app that matches Google Maps in terms of usage and market share. Google also has the Search market effectively covered, and integrating both platforms has eased navigation for billions of internet users. But besides navigation, Google users also use information from Maps to find businesses in their locales offering the product […]

At one point or the other, every content marketer and professional SEO experts have grown worried that their content is not performing as well as they had expected. Content marketing might now be mainstream, but many marketers haven’t attained the amount of success that they hope to achieve. So what happens then? Over the years, […]

Once you have created a persuasive ad or email copy and the viewer clicks the link to buy your product, or sign up for your service, they are redirected to a page where they are transformed into a customer or client or at the least, a lead. The sole purpose of a landing page is […]

Google uses over 200 ranking factors, all of which have varying degrees of importance. However, there is no doubt in any quarters that links are highly important. A Moz study carried out in 2019 also concluded that there is “a strong correlation between links and rankings”. Links are not only important because that is how the Googlebot crawls […]

Every SEO specialist understands that there is much more to ranking on the first page of a search engine than uploading a couple of posts on a blog and stuffing them with keywords. Laypersons can hardly conceive how nuanced SEO is. Most SEO beginners probably didn’t think they would be doing so much of reading […]

Links and SEO There are two major types of links: external links (also called backlinks) and internal links. External links point to a page on a different domain while internal links connect to another page within the same domain. When SEO experts discuss the value of links and link building to SEO, they mostly talk about backlinks. Does […]