By now, you have realized that it is not easy to occupy the top spot in the SERPs with organic SEO alone. You need PPC campaigns to drive traffic and conversions. It is true that Google will roll out its algorithm updates, affect organic search results and lead quality. It is not about Google alone but other search engines such as Yahoo and Bing too. Therefore, it makes many real estate business owners fret over and so, they keep changing their SEO strategies to find the right solution to the problem. The problem of poor rankings in the SERPs is what they worry about so much. It means that you need to focus on both SEO and PPC to take your real estate website to the next level and boost online visibility, thus generating leads in the process.
According to an article published on https://www.forbes.com, if you are spending your marketing dollars on PPC, optimizing the landing page of your website is one of the best ways for improving conversion rates. Therefore, here are some of the best SEO and PPC tips to drive traffic and boost conversions for your real estate business. Read on this article to learn more.
Let us start with the SEO tips first. They are:
Reconsider your content strategy
Are you planning to merely publish real estate listings and finish off the content marketing task, it is time to rethink your decision. It is truethat internet listings are an integral part of your website promotion and SEO, but these are just only oneside of the coin.
Make sure that you update your website frequently with new, informative content such as blog posts, how-to articles, video content, andinfographics.These resources are a perfect way to ensure visitors return to your website and engage with your product or service pages.It will help to rank your website better in the SERPs.
For example, if you want to aimfor a specificcity or area, you mustwrite a series of quality blogshighlighting the top reasons for living in that city or town. You canalso build a checklist for property buyers to download free content that helps make things easier the difficult steps requiredtobuy a home for the very first time. Possibly, you could even develop an online tool lettingpotentialcustomersguesshow much they can pay fordepending on their monthly earnings and the amount they can afford for a down payment.
Although such content couldintegratea couple of listing details and a link, make certain it hasexclusivecontenttoo. A few other on-page SEO hacks for effective real estate SEO content are:
- Usinghigh-definitionphotos, videos, and graphics.
- Write long-form content of 1000-1500 words tends to perform better in the SERPs.
- Writing content for the targeted audience, consumers and not search engine spiders.
- For SEO campaigns and real estate investing, adhere to the SEO best practices by incorporatingtitle tags, Meta descriptions, alt image tags, and things like that.
- Internally link to relevant web pages as well asother resources when necessary.
- Placetheprimary keyword (KW) or key phrase in headers and sub-headers.
Focus on local keywords
In simple words, KWs or search phrases are those terms you would like to show up in Google search results or for that matter other search engines like Yahoo or Bing. Build an all-inclusive list of KWs you would like to rank for in the SERPs and next,build an SEO strategy to make certain you include all of thoseKWs spread across your website.
Then, it is imperative tofocus on local KWs one at a time instead of managing your whole service area. You might be wondering why. That is because two-thirds of property buyers start their search with a local KW town/city real estate firm. For example, New York Real Estate Company or New York homes for sale.
Now, let us discuss some PPC tips. These include:
Focus on negative KWs
When it comes to negative KWs, they could be defined as some search criteria to avoid your ad from becoming visible. Let us explain this point with the help of a suitable example. For instance, let us assume you have little like or interest in managing specific kinds of properties or houses. You can list these as your negative KWs and each time a visitor initiates a search using those KWs, it will stop your PPC ad from being visible.
Bid on your brand terms
The question is whether to bid on brand terms or not. Well, practically, when it comes to the property business, the process of discovery is quite inimitable and calls for crucial investment in branded or industry-specific terms.
When it comes to real estate searchers, they learn about the locations as well as communities in many ways. These include physical signs, a co-employee or friend, Craigslist, apartment guide, and things like that.
Now some of these sources, though, do not all the timeoffersufficient information. The outcome is a branded search on Google for additional details or information for the searchers.
It also impliesproperty buyerslooking for your particular brand name are more probableto become your hottest or qualified leads. It is up to you make the most out of such lower funnel searchers and convert them into your loyal customers.
With the implementation of SEO best practices and narrowing your paid ad campaigns, it is possible for you to keep out unqualified traffic so that you can generate genuine leads. You have seen that there are many ways to achieve this goal. We hope that the tips and tricks mentioned above will help in your SEO and PPC campaigns. Try these tactics and you will benefit. SEO will take some time to show theresults but prove beneficial in the long-term. PPC will help you get instant results when it comes to traffic and conversions. Use both in a proper way to derive the maximum benefits out of your organic and paid campaigns.