Types of Content Marketing and Why It is Important?
Content marketing refers to the creation and distribution of relevant, useful content – blogs, newsletters, white papers, social media posts, emails, videos, and the like – to current and potential customers. The right content carries the expertise and makes it clear that a company values the people to whom it sells.
Establishing and nurturing relationships with prospects and existing customers is easy when you use content marketing consistently. When your audience views your company as a partner who cares about their success and is an invaluable source of advice and guidance, they are more likely to choose you when it is time to buy.
Why it’s important
Marketing with content is a tried-and-true tactic. Additionally, it provides a competitive advantage. Here is what the data says about content marketing:
- Blogs generate 67% more leads than other forms of marketing.
- The majority of buyers view three to five pieces of content before engaging with a sales representative.
- A company that uses content marketing sees approximately 30% more growth than one that does not.
- Seventy-two per cent of business-to-business (B2B) marketers say they generate more leads using content marketing.
Types of content marketing
Here are some of the most common types of content marketing you may choose to use:
Social Media Content Marketing
Over 3.6 billion people use social media globally, so it makes sense why so many businesses invest in social media marketing. It is possible to create and share content on multiple platforms (e.g. Facebook, Instagram, Pinterest, Linked In, Snapchat) (e.g. photos, live videos, pre-recorded videos, stories).
Infographic Content Marketing
Content, information and data are presented in an easy-to-understand graphic format in infographics. Using simple wording, short statements, and clear images, infographics are an effective way to communicate your content. They can be useful if you’re trying to simplify an educational or complex topic so everyone can understand it.
Blog Content Marketing
A blog is a powerful form of inbound content that concedes for an excellent deal of creativity in terms of its purpose and topic. A blog allows you to promote other content and blog articles via links, add social share buttons, and incorporate product information.
Podcast Content Marketing
A 2020 survey found that 49% of 12-to-32-year-olds in the U.S. listened to a podcast within the last month, listening to an average of six hours a week. Consequently, many businesses and media outlets have begun producing and sharing their own podcasts.
Podcasts allow for a lot of creativity since they can be about whatever topic you choose. In addition, you determine other factors relating to the podcast, such as the cadence of episodes, who is on the podcast, where you promote the podcast, and how long the episodes are.
Video Content Marketing
According to Wyzowl’s research, 69% of consumers prefer to learn about a brand’s product or service via video. Additionally, video marketing can improve ROI, boost conversions, and help you build relationships with the audience. You may elect to share your video content on landing pages, social media platforms, or on a co-marketers website.
Paid Ad Content Marketing
By using paid ads, you can reach a broader audience and position yourself in all of the places you want to be seen – paid ads are especially beneficial when they’re combined with inbound marketing. Paid ads can be shared on social media, landing pages, banners, and sponsored content, among other places.
Common problems that content marketing can solve
Content marketing is a distinct way to win users that circumvents some of today’s biggest pain points, particularly when it comes to digital marketing.
- Problem: I need to increase the number of organic searches on my website. If your audience can’t find you, then they can’t buy from you, and 93% of buying cycles start from a search engine today. Moreover, according to Kuno Creative, 51% of content consumption comes from organic search, so content marketing is a great way to develop organic awareness. As your valuable content appears high on search engines or is widely shared on social networks, you build brand awareness at no cost, and since your content will only be shared when it’s relevant, your audience will be less likely to ignore it.
- Problem: I need to establish a preference for my brand. You become a trusted source of information and education by engaging in content marketing. You can also create preferences through relationships, which are established when your content inspires or helps your users. People are more likely to buy from companies with whom they have a relationship.
- Problem: My content marketing plan isn’t engaging my customers. Your content marketing should help your customers, not sell to them. You build trust, which is ultimately your most powerful selling tool when you give your audience something so valuable they are willing to pay for it.
- Problem: I need to reach out to more customers while keeping my costs low. Consumers distrust and resent marketing that interrupts or intercepts them, according to Forrester Research. A content marketing strategy should be part of a natural conversation with current and potential customers, be relevant to their interests and behaviours, and build a continuous narrative. Content marketing pays returns for a very long time, and this impact increases as you build up your content building.
- Problem: I’m not sure how to track the return on investment (ROI) of my content marketing campaign. Content marketing has the potential to increase web traffic, qualify leads (particularly if the content is produced stage by stage), and, eventually, turn leads into sales.
How Do I Get Started?
There are many companies that offer content marketing services, often paired with SEO or public relations. If you’re too busy to do it yourself and aren’t prepared to manage it in-house, hiring a firm may be the best option. The easiest way to do your own content marketing is to start a blog.
Doing it more often will lead to better results. Using tips from websites, you’ll learn how to craft content for your blog or website that will engage readers and convert them into customers or clients. Creating great content is more than just writing good sentences and writing good headlines.