What is SEO? And How to Improve SEO?
If you are a business owner or have an interest in digital marketing, you must have come across the term of SEO multiple times. It is quite a common part of digital marketing having much more important than all the other branches and techniques. It can make or break your sales. If you are a business owner and have not yet included SEO services in your marketing package then you are definitely missing out on a lot of recognition and sales. On the other hand, if you are someone planning to start your career in digital marketing, start learning about SEO now!
Let’s start with what does SEO stand for? SEO stands for Search Engine Optimization and it is used for ranking your website on search engines. It is one of the best marketing techniques used widely across the world for all types of business big or small. Using different methods and techniques, professional SEO marketers help you bring your website among the first few positions on the search engine result pages. If you are wondering how long does SEO take then the answer is that it is an eventual process and requires dedication and effort to ensure a higher ranking. The following text is the answer to all your questions related to what is search engine optimization!
How does SEO work?
The first thing to understand is how SEO works? It is basically a mixture of a lot of different components or procedures that pave a way towards higher ranking and positions on SERP. There are different platforms and strategies involved which all link back to one website i.e. your money website. The website which is bringing you sales is worked upon for better ranking. The most essential component of search engine optimization is keywords. Moreover, SEO is divided into two main categories on-page and off-page optimization.
On-Page Optimization: It is the part of SEO where the professional works on the website. This means that he will optimize your website according to the requirements of Google and other search engines so that its domain authority increases and Google reads it better. Some factors that include in on-page optimization are a website development and design. Which further divides into response rate, text and font visibility, colors and themes, and information available.
Off-Page Optimization: It covers all the strategies and techniques used outside the website on other platforms. Blog commenting, backlinks, slide share, posting, web 2.0 blog posting, social bookmarking, guest blogging, business listing creation, and directory submissions, etc. Now, all the strategies consisting of any sort of text is SEO writing. It is not hard to understand what is SEO writer, it is basically the person responsible to write all the content required in SEO processes. Combining both of the above-mentioned categories is important to curate effective results and push the website at a higher position on SERP.
Why SEO is important?
By now you must be thinking of what is the importance of SEO that it is so widely used in digital marketing. It is 100% true that SEO is an extremely common practice across the world for marketing. Just like newspaper ads are the most common in traditional marketing, SEO is in the digital world. As the world advances, business owners and marketers understand the value of optimization and therefore, now there is hardly any digital marketing complete package without professional SEO services. Exceptions for the cases where the business does not have any official website and is completely based on social media or any other platform. The following are the benefits of search engine optimization.
- The top most benefit is the traffic it brings to your website. When the website ranks higher, it starts appearing on the first or maximum second page of the search engine results and then a larger audience is able to see your brand. It increases awareness among the public regarding your brand.
- Higher traffic and greater awareness about the brand means bigger possibilities of sales hence increased income.
- Optimization lets you select your audience and reach the right people by using the right set of keywords. Only the people who are interested in the relevant services or products will search for a specific keyword that would directly increase your audience and build it stronger.
- When the user sees your website in the top few positions, it automatically leaves the impression of a trustworthy and credible website. Most users don’t bother scrolling to the second page or even down on the first page. Only the first few ranks are considered legit and the rest of them are not given much importance.
- Good SEO is directly proportional to the user experience. Since google set requirements according to the needs and preferences of the user, on-page optimization will fix any potential issues and therefore the user will have a smooth experience.
- It provides long-lasting effective results to the websites. The ranks can be maintained by a bare minimum check for a long time.
- Any person with a better understanding of SEO will have a clearer understanding of the web and therefore, he will be able to alter the products/services providing to the market accordingly.
How much does SEO cost?
The cost of SEO is totally variable depending on the company or person you are taking it from. We can only tell you the average numbers. If you want an expert on an hourly basis, the charges could be somewhere between $80-$130, and for monthly payments, you can find an SEO package for an average of somewhere from $750-$1500. Now it depends on you which type of package you utilize and from where. Always do your thorough research and compare different competitors’ packages before making any final decision.
What is local SEO?
Local SEO is basically region-based targeting. The owner of the business only targets the audience of that specific region and not beyond that. People running local businesses like local eateries, salons, local pharmacies and supermarkets, handyman services, workshops, and any type of local service that cannot be provided beyond the boundaries of the current region. It is an on-point and narrowed down strategy to attract the right audience at the right time without investing unnecessary money and effort in the procedure. We hope by now you must have a clear aspect of what is SEO marketing and how to do SEO.