position tracking

Why Keyword Position Tracking is Important in SEO?

November 02, 2021

Keywords are an important part of search engine optimization for anyone with a basic understanding. When users use search engines—such as Google or Bing—they type in words or phrases, and these keywords can form links between well-optimized sites and users. By implementing a sound keyword strategy, you can increase your chances of being featured on a search engine’s results page, and it is imperative to monitor how your strategy and website are doing.

WHY DO YOU NEED KEYWORDS POSITION TRACKING? 

Monitoring your keyword rankings will assist you in identifying what your target market is looking for, and this will assist you in marketing your business or product. By knowing this, you’ll not only improve your chances of reaching your target market online, but you’ll also know which marketing strategies work – and which ones need to be improved.

A large selection of keywords that describe your business or product will also help you learn which keywords consistently yield results, so you can use them in your posts and update pages that aren’t ranking well. In addition, you will be able to identify diamonds in the dust – relevant keywords related to your services or products which are trending. If you keep an eye on them, you can start using keywords that are gaining popularity. When done correctly, this can actively boost your search engine optimization and move your site from page two to page one in search results.

With a good keyword tracking tool, you can spend less time trying to find keyword statistics and more time analyzing these results and optimizing your website. It shouldn’t take up much of your time to find a keyword tracking tool that suits your needs either, so we’ve reviewed the best ones.

SEMRUSH

Critics of SEMrush cite its inability to distinguish between your site and your competitors as its primary flaw as a keyword tracking tool. There are advantages to this, but we also made it number three on our list because of this. With DYNO Mapper and SEO Profiler, you can also track competitors, but you can also receive specific recommendations for improving your site.

As a result, SEMrush is quite easy to use for what it offers. SEMrush’s search bar allows you to request rankings for a site or page by providing its URL. Once the results are in, you can also compare them to how other sites and pages rank by selecting a keyword.

While it may sound exactly like what our top three do, the big difference is that you have to wait for SEMrush to analyze your site or page and then manually select keywords. All the other services mentioned before do this with much less effort, and you’ll find results for all your keywords on a single page. You will have to pay about $70 per month if you want detailed data.

GOOGLE KEYWORD PLANNER

This tool lets you research keywords and trends. It was originally launched as the Google Keyword Tool and Traffic Estimator.

If you’re still developing your content, you can use Google Keyword Planner to find the best keywords for your business by using words or phrases related to your business. You’ll be able to see not only a list of suggested keywords but also how well they rank.

The Google Keyword Planner will also provide you with a report on how well your keywords have performed over time by showing you how often they are searched.

Although the Google Keyword Planner primarily focuses on planning your website (hence its name), you can also check your ranking and learn about your competitors’ sites. However, because Yahoo and Bing are not covered by the Google Keyword Tool (and both are increasingly popular alternatives to Google), you may not receive an accurate representation of your ranking. If you initially sign up for a free Google AdWords account, it’s free to use.

WOORANK

WooRank’s dashboard gives technical information about your website and lets you add the URLs of your competitors, so you can compare how well your website ranks with theirs.

The website review function will show you your current ranking (not only for keywords but for SEO as a whole) and provide positive feedback on what you are doing right in addition to highlighting areas for improvement. Continuity allows you to review your site multiple times and look back at previous reports to see how your ranking has changed.
Additionally, WooRanking will automatically pick up on the keywords you’ve likely used, and suggest keywords you might have missed. In case some of your keywords do not appear in the automated list, WooRanking allows you to manually add them to the words you want to rank.

WooRanking offers a free 7-day trial before you decide whether to switch to the Pro Plan (limited to one project) at $49 per month or to the Premium plan at $149 per month.

AHREFS

As a second favorite keyword ranking tool, Ahrefs is recommended by many critics of SEMRush. Ahrefs is best used in conjunction with another keyword ranking tool, as it mainly focuses on backlinks, but can also be used as a keyword ranking tool. Your competition’s top pages and IP addresses, as well as the external links they use, will be displayed to you. Moreover, Ahrefs offers excellent customer service, including support, so you’ll never feel lost as to how to use the tool.

This tool includes many great features, but its most important function as a keyword ranking tool is to automatically find the keyword (or keywords) your site ranks for.   The Ahrefs tool will also allow you to specify which country’s search engine results you want Ahrefs to analyze for your site, so you will receive a localized report. It is an underrated feature since many site owners don’t understand that you will typically rank better in your country (which is largely your focused target market) than worldwide.
Although there is a (very) limited free version, we recommend opting for the $79 monthly package.

ADVANCED WEB RANKING

Website ranking tool Advanced Web Ranking operates on both desktop and cloud platforms. The keyword ranking tool also enables you to track an unlimited number of websites, so you don’t have to choose a top-ten list of your competitors to monitor and worry that the ones you left out might be doing better than you thought.

Using the Advanced Web Ranking tool, you can automatically receive reports about the ranking of your website according to your schedule. Using the refresh option, you will be able to manually update the data if you need to generate results at a moment’s notice, such as for a business presentation.

Advanced Web Ranking comes in four different package options (Standard, Professional, Enterprise, and Server). It can be purchased separately or as part of Advanced Link Manager. For the full benefits of Advanced Link Manager’s SEO features-including printable reports, receiving reports by email, and a localized report-we recommend the Pro package ($99 per month).

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