7 Ways to Optimize Your Blog SEO to Rank Higher
Follow the ways to optimize your blog SEO to rank higher in the search engines. Writing a captivating and share-worthy blog is only half the battle in building content that engages and converts consumers. Marketers understand you also have to get eyes on your blog. Search engine optimization (SEO) is an intelligent way to do that, organically attracting readers to your blog and boosting your website’s visibility.
What’s more, the traffic you attract will consist of enthusiastic, engaged readers because they’ve found your blog by entering relevant keywords via Google (or other search engines). With effective SEO, you’ve already overcome the barrier of piquing the reader’s initial interest. If you’ve optimized your content correctly, searchers who end up on your blog will previously be eager to consume the content you’ve created.
From there, all you have to do is keep their interest with thorough research, a well-organized structure, and quality content. This is especially important for bloggers who depend mainly on organic traffic to drive leads and generate ad revenue or sales.
Whether you’re a small business owner seeming to launch an e-commerce site or an SEO expert, below is an in-depth overview of our top blog SEO tips to help you optimize your next piece of content.
Search Engine Optimization (SEO) will support you generate more organic traffic to your website. If correctly implemented, it will help your blog rank higher in the Google search results. There are several techniques that you can employ to optimize your blog for SEO. Here are SEO blog writing tips to improve your blog’s findability increase, thereby generating more traffic to your website.
Ways to Optimize Your Blog SEO to Rank Higher
Plan your content based on keyword research
Through search engine optimization, your blogs will become simpler to find for visitors and search engines. To optimize your blogs properly, you need to start by researching the most important keywords. Keyword research such as a keyword analysis supports you determine which topics your target audience is interested in based on search engine data. This assures that you are writing about topics that people are searching for. Moreover, it’s a great method to come up with new blog topics. There are many keyword research tools you can use for finding relevant keywords.
Use a compelling blog post title
The primary purpose of a search engine is to present relevant sources based on a search query. Your blog’s title is the first part for the search engine in determining the relevancy of your content (and for a reader, too!). So, it’s essential to include your keyword in the title. Be sure to cover your keyword in the first 60 characters of your title because this is where Google cuts off the titles in the search engine page results.
Tip: Use the Google SERP Snippet Optimizer tool to divine what your blog post will look like in Google’s search results.
Link to at least one of your articles or web pages in your blog. This helps users easily navigate to other pages, engages them more, and these links will create a contextual relationship between your web pages. On top of that, it will assure a link back to your website if your article gets shared by another website. Building good content increases the shareability and the chance that other websites will link to it to create quality content!
Make your blog easy to read
Readability is an essential ranking factor for search engines. Therefore, it’s necessary to use short sentences, smaller paragraphs, punctuation, headings, and bullet points. We suggest using images and white space around the text to make your text more natural to read. Moreover, it’s necessary to use a proper hierarchy when you use headings. Your main title requires to be an H1, and subheadings need to be H2 or lower (like H3, H4, etc.)
Write unique content
Assure that you do not copy any text (both from internal content on your website or external content). Each text on every page must be unique. With the site liner tool, you can monitor whether you published unique website content. This will support you to determine what content on your website needs to be optimized.
Gain insight into your content results
To take an insight into whether your content is performing well, you can use various tools. We advise everyone to install Google Analytics. Google Analytics is a free Google tool that traces and reports data about your website’s traffic. It provides several metrics like user sessions, the average time spent on a page, the bounce rate, conversions, and more. This is valuable data because it will show which blog or webpage is generating website traffic and user engagement.
Monitor Mobile Responsiveness and Experience
Mobile is no longer an after-thought when it arrives at web design. Google has now confirmed mobile-first indexing. This means that the search engine monster prioritizes the mobile version of the content (over the desktop version) when indexing and ranking webpages. The mobile-first strategy was implemented in July 2019 and is now the default for all new websites.
The first step you can take to monitor if your site is mobile-friendly is to run it through Google’s mobile-friendly test tool. This will flag some fundamental issues and how to fix them. In general, assure that you have a responsive design so that your blog pages have just one URL (instead of two different ones for desktop and mobile). This assures that backlinks to your blog won’t be divided among two URLs, increasing the power of these inbound links.
There are also easy stylistic steps you can take to make for a more user-friendly mobile experience. The most excellent blog structure for SEO will prioritize readability. Avoid large pieces of text, for example, which are harder to read on mobile devices. Apply headers to break up the text and organize it. Other key features that might be flagged by Google’s mobile-friendly test tool include:
- Having content more comprehensive than the screen.
- Placing clickable elements too close together.
- Using too small text to read.
We hope this article supports you to optimize your blog posts for SEO. It’s essential to utilize SEO techniques to ensure higher organic traffic and engagement on your blog and website.