Affordable PPC Management: Money Making Campaigns 
Pay per Click Advertising (PPC) drives instant traffic to your website by placing your ad at the top of search engines. With Google accounting for two-thirds of all U.S. searches, Google Ads remains the most effective and the best medium by affordable PPC management.
PPC services are compelling in ensuring a massive return on your ad spend and can include Google Ads, Facebook Ads, Bing & Yahoo pay-per-click management. With the right support, anyone can reach the top spot of search results. By partnering with Impressive, businesses can enjoy the comfort of an innovative PPC company that delivers real results tailored to your needs, helping them achieve their goals faster than ever before.
What is PPC Advertising Management?
Pay-Per-Click (PPC) advertising management plays a crucial part in a Digital Marketing strategy. PPC allows you to feature at the top of the search engine rankings for key search terms. Managed correctly, it can be a highly cost-effective way of advertising on both search engines and websites, as you only pay when a user clicks on your advert.
With the correct advertisement strategy, you can target users who are interested in your services and get them to your website. The ROI can be very impressive! PPC management needs strategic skill and meticulous implementation overseen by experienced PPC managers. From keyword research and strategy to A/B split testing, our professional PPC management continuously improves your business campaign.
Affordable PPC Management for MSME Businesses
Google PPC ads and search engine marketing strategies are fantastic choices for small business marketing. As one of the top pay per click marketing firms, we know that this method is an excellent addition to your strategy. The targeting options are highly advanced and helpful to reach your ideal customer. It is also great for tracking your results and identifying trends. However, when you get into Google ads software as a small business owner, it can be daunting.
Many businesses get lost in the sea of metrics and end up with under performing ads. Luckily, we’re here to help sort the clutter and create optimized PPC ads for your small business. We research what your ideal consumers are searching for and incorporate these findings in our ads. After we make a perfect landing page for your customers, they’ll be likely to turn into qualified leads and new sales. However, none of this would be possible without effective website design.
Advantages of PPC advertising
It’s because you only have to pay when a user reaches your website; it can be a good value for money. You can choose to spend as much or as little as you like.
You can choose your targeted audience according to demographics like location, language, device and any other factor.
PPC campaigns can be set up to evaluate effectiveness carefully. You can calculate exactly how much your return on investment is.
As you run your business campaigns, you can make many small adjustments to improve based on what works best.
There are many online courses and training materials and equipment to help you develop your skills.
You will see the results of your PPC efforts almost immediately. Organic search engine optimization (SEO) strategies can take months to make a difference.
Disadvantages of PPC advertising
You can’t just set up your PPC campaigns and leave them. You need to invest time in optimizing and improving to get the best ad results.
It can take some practice to set up powerful campaigns. Many businesses choose to use a specialist agency.
Budget for PPC Campaigns
If you aren’t monitoring and optimizing your campaigns to make sure you get a return on investment, money could be wasted. You will need to allocate your budget for PPC campaigns, unlike SEO tactics, where the investment is time and skills.
Convince the user to ‘convert’ Leads into Sales
You will need to convince the visiting user to ‘convert’ once they reach your website.
PPC management is where a marketer (or team of marketers) oversee a company's entire PPC ad methods and budget. This can be done by an in-house team of marketers and media buyers or outsourced to an external agency. These can be Google Ads, Bing Ads, display networks and even social media advertising.
The average PPC conversion rate across all business industries is about 3.75% for search. And it is at about almost 0.77% for display networks. This conversion rate, of course, varies with each market. For instance, the conversion rates for the Dating and Personal market is as high as 9% for search.
On average, businesses should expect to pay $1-$2 per click to advertise on the Google search network. Every month, the average small and medium-sized companies spend between $8,000 and $10,000 on PPC.
The Most Expensive Country: United Arab Emirates. The nation with the highest CPCs (and the only country to have a higher CPC than the United States) in the United Arab Emirates, where CPCs average 8% more than they do within the U.S.
PPC or pay-per-click advertising is a way for industries and gain higher visibility on search engines such as Google and Bing. With PPC visitors 50% more likely to purchase organic visitors, this advertising tactic is one of the most effective online marketing strategies.
PPC has many advantages for businesses, mainly because it can generate fast results by targeting the right people at the right time. Google AdWords allows you to reach out to potential customers based on location. From start-ups to small businesses to mature brands, we can help increase sales and generate more qualified leads explicitly targeted to your ideal customer.
Whatever your business market goals are, we’re here to help you achieve them with transparent reporting and ROI. Do you still have questions about PPC advertising? No worries! We’d be happy to answer them! Just leave your questions in the comments below.