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Bookkeeping Marketing Ideas

Bookkeeping Marketing Ideas to Promote your Business

Here is VFM providing bookkeeping marketing ideas to promote your business growth. A bookkeeping business is one that delivers accounting services to other companies spread across different industries. Because the owner of a bookkeeping business, you would like to face tough competition. Bookkeeping provides a stable career, room for growth, and many challenges for an entrepreneur, including finding clients to stay your business going.

The Bureau of Labor Statistics estimates that bookkeepers’ employment prospects will grow 14 percent within the decade from 2010 to 2020. The need for bookkeepers also indicates savvy small business owners might obtain it less costly to rent bookkeeping services or self-sufficient contractors instead of expanding their payroll with full-time employees. If you’re a bookkeeper, this provides you a legitimate target for your marketing efforts.

Guerilla Marketing Ideas
Guerilla Marketing Ideas

How to Promote Your Bookkeeping Business? 

  • Offer your Bookkeeping services to an area community group or charity organizations.
  • Join local networking groups, business, and relevant industries to realize more clients.
  • Create strategic partnerships with accountants to urge more clients to you for bookkeeping services.
  • Get listed within the online web directories.
  • Be positive to network with other bookkeepers, ask questions, offer guidance, and participate in online discussions.

It would be best if you had sound marketing plans to differentiate your company from others. Use both offline and online marketing techniques to draw in more clients. Clients should get something unique in your business that extra firms can’t offer. Please give them a reason to settle on your services rather than others.

Free Marketing Ideas
Free Marketing Ideas

Bookkeeping Marketing Ideas

Print advertising 

It’s easy enough to place a classified advertisement or display ad through a local newspaper touting your bookkeeping services but put the wording focused on what you offer and who your services can benefit. You would possibly recover advertising leads to an area trade journal or business newspaper if you would like to focus on small businesses that require bookkeeping services. An arts magazine in your area is a superb place to advertise if you are going to supply services to freelance artists and gallery owners, who are often too busy or inexperienced to handle their bookkeeping.

Online Advertising

Many associations have local online news sites that sell advertising space. This is often a superb thanks to reaching people that not read print newspapers. Most local newspapers, television stations, and radio stations even have their websites you’ll advertise on. Create listings for online directory services, like the telephone book and DexKnows. Online advertising is especially useful if you offer any remote services that utilize online bookkeeping services and software.

Social Media

It’s harder to live social media’s effectiveness as a marketing method, but the advantage is that it’s free or low-cost. Create an internet site listing your services and get in touch with information. Link it to and from social media sites, like Facebook and Twitter. Fixing a page on Facebook is free, but you’ll also purchase advertising on the location that targets people in your geographical area. Ask current satisfied clients for testimonials and make a blog on your website offering tips and useful resources on related topics, like budgeting and private finance.

Marketing Materials

Join your local Chamber of Commerce and send a handout or sales letter to members introducing your business and outlining services that are helpful to members. Many small businesses don’t need a full-time bookkeeper, so it means that hiring you is cost-effective compared to hiring employees. Pass out business cards at networking functions, produce a brochure that you can mail to business owners, fancy trade fairs, or leave with prospective clients.


Send an introductory letter and brochure to the tiny accounting firms in your area. Accountants manage the larger picture, like planning and filing tax returns, and are often willing to recommend bookkeeping services to their clients that their firms would rather not endure. Some accountants might consider utilizing your services directly. They could enlist you to require on the day-to-day duties of recording data, generating billing, and monitoring their clients’ expenses. They’re going to expect to receive a monthly invoice from you for your services.

How to Successfully Use Your Sales Strategy

When creating a sales strategy, it’s vital to recollect the importance of sales follows up. Follow-ups are precisely what they sound like; planned actions to follow abreast a possible client to ascertain whether they can work with you. This process is often as complicated or as simple as you would like.

To best organize your follow up strategy as a severe bookkeeping business owner, it’s highly suggested to enlist the assistance of a Customer Relationship Management (CRM) system. CRMs are platforms that are specifically designed to manage all of your business’s relationships and interactions with clients and potential leads. The utilization of CRM enhances your new, existing, and future business relationships to grow your business still.


Is being a bookkeeper hard?

Is being a bookkeeper hard? No. Given the proper circumstances and knowledge, bookkeeping is often as simple as categorizing things correctly.

How much time does it take to receive bookkeeping customers?

Bookkeeping catch-up alters for every client, but it typically takes Bookkeeper around 2–4 weeks to complete a year of overdue bookkeeping.

What will a bookkeeper do for me?

What will a bookkeeper do for me?A bookkeeper manages the day-to-day task of recording financial transactions, including investments, receipts, sales, and payments. Many small businesses use software like QuickBooks or Xero to stay track of their entries, debits, and credits.

What is basic bookkeeping?

Basic bookkeeping is the process of recording all of your business transactions to supply a group of accounting records. Bookkeeping is the start of an accounting process that permits you to make useful accounting information about your sales, expenses, assets, liabilities, and equity.


To get more clients and prospects, service professionals like bookkeepers got to learn top marketing strategies. I hope these 2020 marketing plans can help you get more clients and grow your bookkeeping business this year.

What’s your go-to marketing plan for promoting your bookkeeping services? Let us know within the comments section below!

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