Cost-effective SEO Strategies For Boosting Business

January 08, 2021

Google has come to be the go-to for nearly everything.  No matter what the question is, we all expect to find an answer to it on Google or another search engine and by reflex, we end up clicking on the top few links that appear in front of us. And that’s where the role of SEO comes to the surface.

It is SEO that determines which website will rank higher on the search engine generated results. Given the fierce competition in digital marketing space, it is important to leverage SEO fully to obtain the desired results. What are those desired results? To appear on the first page of Google.

Let’s dive into it and see how SEO can be of help in boosting businesses in the digital marketing arena.

What is SEO?

SEO stands for ‘Search Engine Optimization’. To put it in simpler words, it involves the steps that are responsible for improving your website in terms of its visibility and ranking in the search engine generated results.

In 2019, Google got 2.3 trillion queries which prove that the need for web search is never going to die. Its convenience and mobile-friendliness allow people to search for anything irrespective of the time and place!

How does it work?

As we know, all websites are competing to appear on page one of the web results. Clearly, it’s a tough competition. Having said that, it is SEO that will decide the fate of any website in terms of its place in any search engine results.

If you have employed the SEO techniques effectively, it will automatically result in a better ranking of your website in the search engine results.

Search engines use bots to crawl the websites. There are also certain ranking factors that SEO looks for in all the websites and if these factors seem to be present on a website, it is the one that wins the most desired spot. In this regard, keyword research and content quality are the factors that play the most vital roles.

Implementing SEO Strategies to Boost Business

In order to make your business stand out among your competitors, you need to ensure the application of the right digital marketing strategies.

In this digital marketing era, it is all about impressing Google and if you manage to do so with the implementation of suitable and cost-effective SEO strategies, your business will surely be successful.

Here are a few cost-effective strategies that will prove to help boost your business.

1.   Use the Right Keywords

Keyword research is like the foundation on which the most part of an SEO campaign depends. Make sure to use the keywords that precisely describe the nature of your business along with the products and services.

Avoid using keywords that are popular and have no actual connection to your business because Google can sense that quickly and, because of this, your web link fails to appear in the top 3-4 search results.

You can use SEO tools to check if the words you are using have any value or not. To begin with, you can use tools like Google Research Keyword Tool or Google Keyword Planner.

In addition, you’ll also need to have a website URL and a Google account. As soon as you enter the URL, Google will assess what your site is all about.

You will have to enter your product description in addition to the website URL, based on which, Google will suggest plans for Google ad campaigns. You can easily pick and choose considering your budget and business needs.

Next, you will be required to choose your target words. The ideal target words should be 3-4 words and a combination of high and low-volume words so that your website doesn’t lag behind.

You will only get to analyze the results once the website is live, and if your keywords don’t seem to work take them off and use the new ones after checking on a keyword planner.

2.   Backlink to strong websites with high domain authority

Needless to say, links are an integral part of Search Engine Optimization. Backlinks from high DA (Domain Authority) sites add an element of authenticity to your site by providing a vote of confidence which means that you vouch for other websites and vice versa.

Backlinking to popular high DA sites naturally improves your ranking in the search engine results and gives your business a boost.

Moreover, link earning is an equally important phenomenon that can add value to your business. Being mentioned on other websites can bring more traffic to your website while bringing significant business for you.

3.   Come up with good-quality content

Just like the keywords, the content you put up on the website is of extreme importance for the SEO campaign. These are the steps you should take to enhance your web content:

First, make sure that the content is error-free and appealing to the reader. Keep the paragraphs and sentences short so that a reader does not lose interest or get annoyed.

An average reader spends 37 seconds reading online content so make use of the sub-headers as that will make it easier to understand what the content is about.

Also, make sure to add interesting images as visual information is easier to process!

4.   Employ a mobile-friendly design for your website

The majority of searches and half of the purchases today are conducted on smartphones.

In March 2020, Google announced that it will use mobile smartphone user agents to crawl websites. This certainly means that you need to focus on the mobile experience while establishing a website for your business.

5.   Increase Website Speed

Site Speed is an important factor for the ranking of a website. You can improve the speed of your site by employing SEO tools like Page Speed Insights, Test My Site, etc.

An average speed index for a website to load is under 3 seconds; if your website takes longer than that then you could be in trouble.

But all is not lost. You can boost your site speed through the following steps:

  • Reducing server response time
  • Enabling browser caching
  • Decreasing unnecessary code on the web page
  • Enabling compression
  • Deferring javascript loading

Conclusion

This is an era where digital marketing holds the highest importance in determining the fate of a business as the world is a global village and everything seems to be interconnected.

It is important to adopt the right SEO strategies to achieve greater web traffic. The greater the marketing, the better the business!

The above-mentioned SEO strategies are cost-effective and can help boost your business tenfold.

 

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