How to Become an SEO Manager? Responsibilities and Requirements
If you have a true passion for search engine optimization (SEO), you might get fulfillment and happiness in an SEO manager position. Businesses are continuing to shift their marketing and advertising spending from traditional mediums to digital programs. In conclusion, there is a growing demand for SEO managers who understand how to drive more traffic, leads, and revenue using organic search.
If you’re considering becoming an SEO manager, the first thing we’d suggest doing is understanding and developing the skillset that you’ll need to be successful.
What is an SEO Manager?
An SEO manager is a search marketing specialist capable of designing and implementing an SEO strategy within an organization. An SEO manager may be hired at a marketing agency or as part of an in-house marketing team.
SEO managers are included in SEO work at the strategic, tactical, and operational levels. They make market research, keyword research, competitive analysis, and other jobs to develop an acquainted SEO strategy for the organization. They work to produce link-building opportunities that enhance their organization’s authority, trust, and credibility. They perform technical SEO and build content for the company’s website.
In many businesses, the SEO manager is also regarded as a leadership role. SEO managers may be capable of leading a team of SEO specialists, providing instruction and guidance, and delegating tasks while working closely with the customer to ensure alignment between marketing activities and business purposes.
What Does an SEO Manager Do?
Whether doing SEO for their business or a client organization, an SEO manager conducts keyword research to identify which keywords the organization should target with SEO content.
On-Page & Technical SEO
SEO managers are responsible for boosting website traffic through both on-page and technical SEO. On-page SEO consists of optimizing specific web pages around a particular keyword to gain more search traffic from questions that include that keyword.
Technical SEO is a method of auditing and improving technical implementation, delivering it more accessible for both human and machine users, especially search engine crawlers.
SEO managers are responsible for producing and implementing a content strategy. Content marketing is a digital marketing method that aims to create and distribute insightful, helpful, and ultimately helpful to prospective customers. Influential content marketing positions the organization as a reliable authority within an industry or niche.
SEO managers build a content strategy and may also spend time creating content briefs for a staff writer or reporting content themselves.
SEO managers meet daily with their client accounts to discuss strategy, set priorities, and guarantee alignment between their marketing activities and the customer’s business objectives.
SEO managers utilize web traffic data from references like Google Analytics to learn which web pages or search queries generate the most traffic, leads, and sales for their clients.
This enables SEO managers to make data-driven decisions about keyword targeting and prioritize their optimization attempts for the most significant impact.
Must-Have Skills for SEO Managers
If you’re analyzing a role as an SEO manager, we’ve put together a list of the 10 most crucial skills that you’ll need to cultivate on your way there. These skills are commonly cited in posted job descriptions for SEO Manager roles and accepted by our SEO professionals each day to produce actual results in search marketing.
- Content Marketing – Drafting, planning, building, and sharing valuable content for prospective customers.
- Technical SEO Optimization – Optimizing the industrial implementation of a website to enhance its organic search visibility.
- Link Building – Implementing specialized methods and methods that encourage other trusted websites to link to the customer’s site.
- On-Page SEO – Optimizing individual web pages to improve their visibility in organic search outcomes.
- Website Administration – Working with site content management systems to publish SEO-optimized content, manage comments, and perform other administrative tasks.
- HTML/CSS – HTML and CSS are languages that describe the structure, style, and format of content on a web page. SEO managers who know HTML and CSS can build simple coding changes to a website without developer assistance.
- Conversion Rate Optimization (CRO) – Using specific software to perform content experiments to enhance conversion rates and driving revenue.
- Copywriting – Creating informational and engaging website content, guest posts, and other creative media.
- Project Management – Planning SEO projects, building realistic timelines, interacting with stakeholders, allocating resources, troubleshooting issues, and delivering (and measuring) results.
- Client Relationship Management – Meeting with customers regularly to align marketing ventures with business goals. Setting practical expectations and presenting positive results.
How to Become an SEO Manager in Three Easy Steps
If you’re passionate about the prospect of becoming an SEO manager and working every day to increase organic traffic and build online visibility for your consumers, here’s some great news: you’re just a few steps away from making your vision a reality.
Build Skills and Get Certified in SEO
Before you can become an SEO manager, you’ll require to spend some time improving your skill sets around search engine optimization. An excellent way to start is by taking an SEO course that offers certification in search engine optimization.
Our SEO program introduces you to a documented process that you can use to start generating results quickly in a search marketing role. You’ll earn practical experience building actual campaigns and a certificate of completion that you can add to your resume when applying for your next role in marketing.
Target Entry Level SEO Jobs
An entry-level SEO job is a worthwhile chance to gain industry experience and a necessary stepping stone towards marketing or SEO manager job ownership.
Marketing roles including SEO specialist or digital marketing specialist will enable you to gain experience optimizing web pages for major search platforms, managing search marketing projects, and working with customers – all skills that you’ll ultimately require as an SEO manager.
Graduate to SEO Manager
Following 6-24 months as an entry-level SEO expert, you should be able to start applying for jobs as an SEO manager.
In this case, your background should show extensive technical knowledge in SEO and a solid knowledge of how to effectively manage projects and collaborate as part of a marketing team.
As an SEO manager, you’ll receive an outstanding salary while you continue to develop your skills and make a positive impact on your business and for your clients.