How to Build High-Quality Backlinks in a Prominent Way
When a business needs to improve its online visibility, SEO is a significant investment. One method within this digital marketing area that crops up frequently as a recommended strategy is link building. However, backlink building has evolved, and it is not as simple as it once was.
Today, you require to ensure that you are building high-quality backlinks in a prominent way. In this guide, we will see at how to get backlinks and the top tips to creating a strategy that works for you, your customers, and the SERPs.
How to Build High-Quality Backlinks in a Prominent Way
If you need to create backlinks, there is no one quick method or trick that helps you do that, as much as people would like to believe.
Instead, you require to make the most of various backlink factors and top tips from experts and use them together. This will help you form a solid backlink policy that helps you get more backlinks and reach page 1 of Google.
Know What Google Wants
The key to getting started is to understand what Google needs. If you ignore their requirements, you won’t see results; it is as easy as that. So make sure that you are close with this first.
For example, you need to ensure that your site’s content is organized and helpful. Once you know what Google is looking for, you can move onto the next step.
Produce High-Quality Content
Upon looking into what Google needs, you will quickly learn that high-quality content is a must-have. It requires being valuable and helpful to visitors if you’re going to build up your backlinks. If it isn’t and your site looks low in quality or lacks sufficient substance or information, how can other websites consider you an authoritative business? They really won’t, and so they won’t link back to your website.
If you require to produce high-quality content, then you need to do the following:
- Conduct thorough research.
- Create 100% unique content.
- Ensure there are no grammar or spelling mistakes.
- Create strong headlines that grip readers.
- Think about the purpose of the content.
- Be valuable and accurate, but also engaging.
- Don’t be afraid to update your content.
You need to make your content something that people will gladly share. If you do it justice, you will create content that people are excited to share.
Make sure to familiarise yourself with these tips, as they can assist you to build links later on.
Build Up Your Content
Producing one high-quality blog is great, but it won’t be enough to secure you the number of backlinks you need to help you reach page 1. Therefore, you require to build this up over time. You want to have a library full of exciting and valuable different types of content. However, you might be thinking, does the kind of content you produce make a difference in how many links you can build?
The short answer is yes, it can. For instance, most audiences like content published in list form – a little bit like this guide – in which the content is broken up into manageable chunks, which they can digest quickly. When you produce content that audiences love, it is much more natural to build up backlinks. However, just doing list form content won’t produce long-term results. After all, not every audience will love it, so the research stage is so important. You can discover what content your audience likes and appeal to more people by producing different content types.
Some of the various types of content that you can build up over time to help include:
- Visual content, such as pictures, videos, charts, and infographics
- Reactive content – based on trending issues or the news
- Comprehensive guides
- Original research, such as case readings, charts, and data
You must also make sure to incorporate evergreen content. Evergreen content doesn’t have an expiry date, meaning that more websites are responsive in linking to it because of the long-term relevancy it holds.
Don’t Rush the Process
The common misconception that many people make is trying to create backlinks too quickly. Even if you follow our tips on making your content the most beneficial it can be, trying to form lots of backlinks to it could ring alarm bells to Google. Why? Well, it looks manipulative to them. Therefore, as much as you want to put the gears in motion, the best way for building backlinks is to put on the brakes for a little while after you produce your on-site content. The good news is that nothing prevents you from getting started on other content while you wait, whether this is content about a new service or product or you want to publish a new blog.
If you want to ensure that the method is moved on a bit more quickly, however, there are ways that you can help Google. You make it easy for the Google bots to see and index the content you need them to.
Kickstarting Your Backlink Building Efforts with Blogger Outreach
With content on your site beginning to build up and having the green light go ahead, you can begin creating backlinks manually. You can decide to do this yourself, but we recommend reaching out to our link-building outreach team as there is a lot to consider when kickstarting this process.
From knowing the domain authority of sites to make sure they are relevant, the blogger outreach team can handle this all for you. Our team has used years building up relationships with websites that have DA20+ right up to DA50+.
If you choose to do this yourself, you must make yourself thoroughly familiar with the process. Link building is about long-term relationships, so you require to ensure that this is your entire focus. Sending out thank you emails to websites that accept your guest blogging content, for instance, is a great way to build up relationships.
Some websites might agree to link to your website if you do the same for them. It can sweeten the relationship between the two of you and perform it more likely that they will mention you. Other techniques you can try include:
- Offering interviews as a method of contributing to their website’s content
- Writing testimonials
- Making connections offline
- Building up your profile online with business directories
Think about Your Anchor Text
If you want to build high-quality links in a scaleable way, you must ensure that the anchor text is an essential part of the process as it helps assess the quality of a site. It is advised to use your brand name with keyword variations for the best results.
However, it can depend. If you speak to our experts, we can advise you on the best way to ensure that you enjoy the benefits. As we make keyword research an essential step in the process, it can ensure that any backlinks you build manually have a powerful impact.
Write High-Quality Content for Guest Blogging
You know how to do it and how to do it well, with experience from producing content for your site, but now is the time to start building content that websites want to publish. You will need to use the same tips as before when producing content, but you should also check out the competition.
See what backlinks they have, the variety of content they produce, and which sites you should be targeting. If they have taken content from a competitor, there is more probability they will accept your guest blog too. Then, make your content even more useful and reach out to these domains.
Find broken Links
One great way to build up backlinks is by looking for broken links on high DA websites and relevant to your brand or industry.
By finding these, you can then contact the website, telling them that they have a broken link, and then offer your content. In return for a link to your site, they can create the most high-quality content – something Google will love them for!
Make Your Content Easy to Share
As you begin to reach out to webmasters to consider your content and link if you are continuing to produce high-quality content on your site, you might find that people start sharing it for you. Therefore, you must make sure that your content is simple to share — however, a word of warning with this.
When you are not reaching out to domains yourself, checking who is linking to your site regularly is a must, as relevance plays a large role in the quality of the links. If the domain relevancy is not visible, the Google Penguin update could impact your brand.