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target audience

How to Find Target Audience on Social Media in 2021?

October 05, 2021

One of the most challenging aspects of marketing is defining a target audience. But once you identify your target audience, you can create campaigns that yield better results.

Discover how to define a target audience and reach them through social media through this comprehensive guide.

What is a target audience? 

Let’s start by understanding who a target audience is. In simplest terms, a target audience refers to the group of people most likely to be interested in your product or offer. Members of this group share some characteristics.

Take a look at some target audience examples. Canva, an online design tool, has a large target group of designers and design enthusiasts, with an explanation of how these groups use it.

As teachers use Canva to create worksheets, infographics, and posters, they are among its target audience.

Social marketers, who are in need of compelling images for their brand’s social media and online campaigns, are another major target market for Canva.

target audience definition
target audience definition

Why should you define your target audience?

Why is defining a target audience so important? Following are some of the top ways targeted marketing can benefit you:

  • You can advertise more effectively if you focus on a few specific target groups.
  • This also means allocating money and resources to relevant consumer groups.
  • Knowing a particular group of audience to target also helps solidify a brand voice that resonates. The results of such an approach can be amplified.
  • Your messaging can truly resonate with a targeted audience when you design it specifically for them. By doing so, you can earn their loyalty and keep them interested in your brand for a long time.

Types of the target audience

There are many attributes that can be used to find the right audience. In addition to age, income, education, and gender, there are other factors as well. Based on the IAB taxonomy, we can sort all the attributes into three large categories, which are listed below:

Demography 

Socio-economic data that describes a user. This group includes attributes such as age, income, education, gender, or geographical location. Using demographic data, you can target your campaign, for example, young people (e.g., age 18-24), both female and male, from towns with a population larger than 20,000.

Interests

Information about users’ hobbies, passions, and the things they search for and read about. For example, it could be books, movies, music, cars, marketing, parenting, or dance. By knowing your customers’ passions, you gain powerful knowledge because you know how to engage your clients and what product will be interesting. Consider offering book lovers a new book or a new album from their favorite band.

Purchase intentions

Data can be crucial, especially for e-commerce. The audiences are divided into groups of users who recently looked for a particular product, such as a laptop, refrigerator, or car, without previously searching for it. It means that they want to buy a new thing, but first, they need to learn about the demanded product. These modafinil where can i buy audiences include women’s clothing, ski activities, tablets, or automobiles.

For targeting purposes, marketers can use just one type of audience attribute (e.g., demography) or mix all of them to create a detailed target group and reach out to them precisely. To put it differently, marketers can reach out to groups of users: age 35-42, interested in cars, who will purchase a new vehicle.

These three categories are only examples of types of audiences. Marketing can also use technology to create new varieties of products designed for specific campaigns or events by using platforms for managing users’ data. The technology can be used to make small, often niche groups and send them the exact message they desire.

Target audience – examples

Check out examples of targeted audiences in online advertising to better understand how they can be used. Audiences can be categorized into segments, and a categorized group of elements is referred to as a taxonomy.

Desktop Taxonomy

It’s based on desktop users’ behavior and includes over 1,200 segments. Online campaigns can target your target audience based on their demographics, interests, or purchase intentions.

Mobile Taxonomy

It makes it possible to reach your mobile audience and is based on Mobile Advertising IDs. By searching for their interests and purchase intentions, you can choose your mobile audiences.

Brands Taxonomy

You can use a taxonomy of brands to reach customers who are frequently exposed to a particular brand, such as Coca-Cola, BMW, or Apple. It includes over 270 segments, which contain millions of anonymous profiles, e.g., reading an article, visiting a product website, or watching a video about a specific brand.

How to find your target audience?

Try to understand your audience honestly. What are their problems and needs? Who are they? Take a look at your current customer base – what do they have in common with you? If you store data about users, start analyzing it using adequate tools, such as Google Analytics or Data Management Platform. This will allow you to gain a great deal of insight into their profiles.

You should also analyze your products and services. What benefits do you offer? Try to list them. Then think about people who could benefit from your help. How old are they? What are they interested in? What are they looking for, and why does your product meet their needs? By answering these questions, you can find the right attributes of your target market.

Finally, experiment. Test the effectiveness of your segments in your campaign by using them in primary, standard segments. As a next step, try creating a new element, add a non-obvious attribute, build audiences based on their income, and offer them products they can afford.

It’s exciting to discover what your audience is searching for, and what they really need. Analyze what they do, offer them a personalized brand experience, and measure the results. To increase sales, you need to continuously review your target audiences and see how their expectations change over time.

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