SEO Keywords: How to Go for the Right Keywords for SEO
Your SEO keywords and phrases in your website content make it possible for people to find your site via search engines. A website that is well optimized for search engines speaks the same language as its potential visitor base with keywords for SEO that support connect searchers to your site. Therefore, keywords are one of the main components of SEO.
In other words, you need to know how people are looking for the products, services, or information that you offer to make it easy for them to find you—otherwise, they’ll land on one of the several other pages in the Google results. Thus, implementing keyword SEO will improve your site’s rank above your competitors.
This is why developing a list of keywords is one of the first and most essential steps in any search engine optimization initiative. Keywords and SEO are quickly connected when it comes to running a winning search marketing campaign. Because keywords are foundational for all your different SEO efforts, it’s well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.
Settling on the right SEO keywords is a delicate process involving trial and error, but the basics are easy to understand. Here we’ll walk you through researching what your buyers are looking for, discovering those keywords that will help you rank on a search engine results page (SERP), and putting them to work in your online content.
Finding Your Best SEO Keywords
Most beginning search marketers make the same blunders when it comes to SEO keyword research:
- Only doing SEO keyword research once,
- Not bothering to update and develop their SEO keyword list, or
- Targeting keywords that are too popular, implying they’re way too competitive.
SEO keyword research should be an ongoing and ever-evolving component of your job as a marketer. Old keywords need to be revaluated regularly, and high-volume, competitive keywords (or “head” keywords, as opposed to long-tailed keywords) can often be usefully replaced or augmented with longer, more precise phrases designed not to bring in just any visitor but exactly the exemplary visitors. (Who visits your website – especially if they’re people who are actively looking for your services – is at least as important as how many people visit.)
And you’ve got to diversify. Here’s a tongue-twister that’s true: diversity is a keyword in the keyword world. You’re not going to stand out if you find yourself using all the exact keywords as your competitors. So not only should you seek new keyword search tools and keep track of the results, but you should feel free to experiment based on your research – who else uses your keywords? And how do you make yourself stand out? By providing excellent content that honestly answers the questions, your prospective customers ask for their keyword searches.
Using Our Free Keyword Tool
WordStream’s free SEO keyword research tools help you find your best, most relevant keywords—keywords that will drive ongoing web traffic and conversions on your site.
Privileges of utilizing WordStream’s keyword tools, including the Free Keyword Tool, for better SEO include:
- More SEO Keywords: Get FREE access to thousands of keywords plus keyword search volume data, mailed right to your mailbox.
- Targeted SEO Keywords: Filter your keyword results by industry or country so you can focus on the keywords that will go for your account.
- Grouping SEO Keywords: Learn how to organize your new SEO keywords into actionable segments using powerful keyword grouping.
Keyword toolset is also hugely important for PPC marketing – use the Keyword Niche Finder to identify new ad groups for your Google Ads (formerly known as AdWords) campaigns, and use the free Negative Keyword Tool to see negative keywords that will reduce wasteful clicks and save you money.
Making Your SEO Keywords Work for You
Now that you’ve found the best keywords, you need to put them to work to get SEO results (search-driven traffic, conversions, and all that good stuff).
So: how to proceed? On the one hand, SEO best practices recommend that you include relevant keywords in several high-attention areas on your site, everywhere from your pages’ titles and body text to your URLs to your Meta tags to your image file titles. On the other control, successfully optimized websites tend to have thousands or even millions of keywords. You can’t very well craft a single, unique page for every one of your keywords; simultaneously, you can’t try to cram everything onto a handful of pages with keyword stuffing and await to rank for every individual keyword. It just doesn’t work that way.
So how does it work? The answer is keyword grouping and organization. By dividing your keywords into small, manageable collections of related keywords, you’ll cut down on your workload (significantly) while still creating targeted, specific pages.
For instance, let’s say you were running the website of an online pet store. First, you might be wise to build one keyword grouping for all your dog-related products, then one for all of your parakeet-related projects, etc. The next step would be to segment each group into smaller subgroups (parakeet cages, parakeet toys, parakeet snacks) and even smaller groups for each product type (low-fat parakeet snacks, luxury parakeet snacks, you get the idea). Now your pet store can build individual pages optimized for each small keyword group.
A marketer attempting to optimize a web page for the “gourmet parakeet snacks” keyword group should consider doing most if not all of the following:
- By using the keyword in the title of the page
- By using the keyword in the URL (e.g., online-pets.com/parakeets/snacks/gourmet)
- By using the keyword, and variations (e.g., “gourmet parakeet snacks”), throughout the page copy.
- By using the keyword in the meta tags, especially the meta description
- By using the keyword in any image file paths and the images’ alt text
- By using the keyword as the anchor text links back to the page from elsewhere on the site
When optimizing your web pages, keep in mind that keyword relevance is more prominent than keyword density in SEO.