SEO Reseller Program – Why You Should Consider It?
Are you exploring to know about the SEO reseller program? When an existing client of your digital agency asks for SEO services, you will accept because you don’t need to lose incoming business.
You would have received the SEO project even though you don’t have the expertise and thought you could somehow figure it out. But, a few months later, you’ll be trying to get traffic and quality backlinks. As a result, your client will be disappointed, and your team will also be disappointed because they are working in an area they don’t specialize in.
These days, many SEO agencies provide SEO services without knowing how it works or loses time studying SEO instead of focusing on what they do well. Thankfully, there is a solution to this query– SEO resellers. In this article, we will take a look at everything you require to understand about the SEO reseller model and why you should consider it.
What is the SEO Reseller Model?
An SEO reseller is nothing but a digital company concentrating on SEO and sells the service on a white-label basis. These SEO resellers will operate in the background and deliver better results, and you can take credits for the work. In short, through the SEO reseller model, you needn’t select in-house to get the needed expertise.
For instance, SEO resellers will have a good relationship with publishers, writers, and editors and will be able to get high-quality backlinks quickly. Some resellers will move the extra mile and white label their dashboard so that you can show reports to your clients on how the campaign is performing.
What Are the Services That SEO Resellers Program Includes?
A lot of digital companies think that the SEO reseller model only works with link-building activities. That is wrong. SEO resellers provide services such as,
- Competitive Analysis
- On-page Audits
- Keyword Research
- Page Optimization
- Local SEO
- Content Creation
- Link Building
It should be noted that the SEO reseller program is not bounded to the services listed above.
Benefits of SEO Reseller Program
SEO selling offers a plethora of benefits for agency owners. It’s an excellent way for agency owners to boost profits and also grow their business. There are quite a few advantages of becoming an SEO reseller. Let’s talk about a few of them.
Saves Costs of Building a Team
Becoming an SEO reseller keeps you quite a bit of money. The conventional route to offering SEO service to your clients requires you to establish a new department, hire a couple of people, and begin marketing your services.
But building a team is not easy. You have to vet and hire qualified staff that knows what they are doing. In most cases, it adds a notable toll on the agency payroll. As an agency owner, you can easily use this money for other things, like marketing your current services.
But if you decide to become an SEO reseller, you won’t have to worry about growing a team. All you have to do is market it as your service, and you can keep your profits in the middle. Outsourcing isn’t anything new for agency owners, which is a great way to save both time and money.
Adding a New Service Offering
Consider the following scenario: you are the owner of an up-and-coming company, and your clients are generally satisfied with the services you offer. But now, your clients want you to add SEO to your product portfolio as well.
But your employees don’t know anything about it, and anyway, as a developing enterprise, your focus should be on consolidating your position instead of setting up a new team. So, what do you do? You can Join a White label SEOreseller program!
Without adding any values to your company, this also introduces a new service offering. When marketed or bundled with other packages, you will be prepared to generate more profits without any trouble. SEO requires a highly specialized set of skills, and it will involve a significant amount of effort on your part to find reliable experts. Why go through the problem when you can grow your service offering by joining a reseller program?
Additional Revenue from Existing Clients
This one’s a no-brainer: once you unite SEO to your service portfolio, you can upsell it to your current customers. It’s an excellent way to generate more revenue without having to incur any new costs. Most agency owners already know that the consumer acquisition cost is considerably higher than the price of retaining an existing one, so if you can successfully pitch and sell a new service to them, why not? It’s a great way to generate recurring revenue.
Quality of Service
One of the reasons why SEO reselling is such an excellent initiative for companies is that it allows you to maintain the service standard. If you develop a rag-tag team of SEO service providers, especially ones with little to no experience, there’s a chance that your company’s goodwill shall take a hit.
To avoid that, it’s greatest if you stick with professionals. A White Label SEO reseller program is an excellent choice because it allows you to maintain a high standard of service without cutting deep into your profitability.
How to Select the Best Reseller?
Figuring out the best SEO reseller to partner with for your company will determine whether or not they provide the services you need. If most of your clients operate from a physical location, you will need a company that offers local SEO reseller plans. If you have a variety of clients with different levels of complex projects, you’ll probably want a company that provides private-labeling services.
When researching the SEO reseller, you will want to know how they calculate their SEO success and what they include in their reports. You will need to be selective with who you partner with and make sure that they are an established company.