SEO Video Marketing – Its Benefits and How it Improve Rankings
Here is VFM SEO providing a brief guide on why SEO video marketing is essential and how we can improve search ranking. Read out the complete guide to apply it to your business website. If you’re an internet site or blog for your business, odds are you’ve heard a touch something about program optimization or SEO. You’ll even have heard that using video is often useful for SEO, helping you rank higher in search results.
In this SEO video marking guide, we’ll take a deep dive into video search engine optimization. We’ll show you why video SEO is essential and how to create a video SEO strategy that’ll help your website get discovered. Inspect the contents below to seek out more about what we’ll cover, and click on through to leap to a selected section of the guide.
What is SEO Video Marketing?
The definition of SEO video marketing isn’t complicated. It’s comparatively simple: using video to market or market your brand, product, or service. A robust marketing campaign incorporates video into the combination. Customer recommendations, videos of live events, how-to videos, explainer videos, corporate coaching videos, viral (entertainment) videos — the listing goes on.
The Benefits of SEO Video Marketing
Video is a Gold Mine for SEO
It can improve your program ranking, click-through rates, open rates, and conversions. But you’ve got to succeed in your audience. YouTube is that the second-largest program (second to Google). What’s better: YouTube is owned by Google. That indicates a properly tagged video can work wonders for your SEO video marketing.
Video Boosts Conversion Rates
A recent study discovered that 57 percent of online consumers were more likely to shop for a product they were considering purchasing after watching a video demonstration of that product.
Video is Easily Accessible
There are endless platforms for video marketing. YouTube, broadcast television, video boards, and route marketing, you name it. The chances are limitless. With a smartphone, customers can access online video anytime, everywhere. An equivalent isn’t valid with traditional paper marketing. With video, you’ll reach your audience wherever they’re cost-effective.
Video is Effective
Studies show that retention rates for information that’s both seen and heard are as high as 80 percent. Those numbers drop to twenty percent for data that’s seen and just 10 percent for heard information. Combining visual and audio is powerful.
Video is Emotional
Video allows you to directly appeal to the emotional center of an individual’s brain through music. With video, you’re also able to attach a face to an idea. The human connection through video is more influential than reading facts within the text. See an instance of an emotionally appealing video below.
How SEO Video Marketing Improve Rankings
Videos Improve the Depth and Quality of Your SEO Content
Search engines like Google want to rank feature content that answers searchers’ queries and provides valuable information. Videos help to contextualize your content and supply helpful visuals for website visitors. For instance, you sell cutting-edge medical technology, and you’ve got a state-of-the-art tool that nobody has ever seen before. You’ll write up a page explaining how it works, giving directions during a step-by-step format on your website.
People might get excited if you include images to offer context to your explanation. But think having that text page AND adding a video where you debut your fresh technology, show it in action, and have visual proof that your product works. You’ll tell people how excited you’re about your product while teaching them about its features.
Telling people about what you’ve got is superb, but showing them how great it truly is during a website video will undoubtedly leave an impact in their minds. Video content for SEO assists you produce in-depth, quality content that ranks at the most leading of the search results and provides you a leg up against competitors.
Videos Improve User Experience (UX) and Time Spent on Your Website
Videos also help to interrupt up walls of text on your site to interact with users and ensure they need an excellent experience on your site. They also encourage people to spend longer on your site. Going back to the medical technology example, if you’ve got a superb video additionally to text on your site, people will likely spend tons of your time reading and watching your content. Videos help to boost your ranking on SERP pages.
Engaging, relevant video content also will assist boost dwell time on your site — the time people spend on your pages before turning to the SERPs. With videos for SEO, you’ve got the prospect to reinforce what you have already got and interacted with your audience so that they stay your site. Ultimately, when people spend longer on your site and have a direct experience, it sends positive signals to look engines — and they’ll rank your content higher in search results.
Videos Help You Earn More Backlinks
More than 90% of individuals share videos they’ve watched online. This suggests that video marketing allows you to earn more relevant backlinks to your site content. Since your backlinks impact rankings amount and quality, this is often a massive perk of video marketing for SEO. Links determine 46% of a site’s rank.
You are using the medical technology example again; for instance, a long-time medical blog sees your content and needs to write down a feature about it. They need to link to your product video on your site to inform their readers about what’s new within the field. Not only will you get a bigger audience to read your content, but you’ll also get the link equity from the backlink.
An Ahrefs study found that about 91% of pages in their Content Explorer tool aren’t getting Google traffic. The most reason? Lack of backlinks. If the SEO marketing video can develop backlinks and engagement together with your content and your site, why not dive into it? By creating relevant and engaging videos, you’ll see a dramatic increase in your site rankings and traffic.