Top Google Ranking Factors You Need to Know for SEO
Exploring to know what are the top Google ranking factors? SEO conditions keep altering, and it can be difficult to keep up with the latest developments. But if you require your Google rankings to go from invisible to the top of the list, you have to be in the know.
Well-optimized websites get more and more traffic over time, and that involves more leads and sales. Without SEO, searchers won’t be able to find your website, and all your effort will be for nothing. In this article, we’re going to explain the question “what does SEO mean” and share the basic SEO ranking factors you need to dominate search results.
By the edge of this guide, you’ll have a well-optimized site that brings you more business. We’ve designed this handy table of contents if you need to skip ahead to the SEO ranking factors that are most interesting to you:
At the very edge of this guide, we’re going to certainly answer the question that plagues most beginner SEO students: which is more valuable, pleasing Google or pleasing my readers? Before we get into the features of each ranking factor, let’s take a swift look at the basics of how search engine rankings work.
Top Current Ranking Factors for Google
A Secure and Accessible Website
Unsurprisingly, the first of our SEO ranking circumstances has to do with having the right sort of URL. Especially, that’s a URL that Google’s bots can quickly reach and crawl.
In other words, Google has to be able to hit the URL and view the page content to know what that page is about. To help the bots out, you’ll require:
- A website built with a well-coded website builder
- A robots.txt file that explains Google where it can and can’t watch for your site information
- A sitemap that indexes all your pages
If you’re administering a WordPress site, you can set up a sitemap through All in One SEO. If not, then you can use an online sitemap builder.
HTTPS isn’t a factor in determining whether or not to index a page, but Google’s own John Mueller has tweeted that it’s a “light-weight ranking factor” and that “having HTTPS is great for users.” We at OptinMonster accept.
Page Speed (Including Mobile Page Speed)
Page speed has been mentioned as one of the foremost SEO ranking factors for years. Google needs to improve users’ experience of the web, and fast-loading web pages will do that.
Google published a search engine algorithm update centred on mobile page speed that started to affect websites from July 2018. If your website doesn’t load fast on mobile devices, then it could be castigated.
But the great idea is to start using Google Search Console (if you’re not previously). This has a complete section dedicated to updating you on the web site’s performance, including speed.
While we’re on the topic of mobile, mobile-friendliness is a different major SEO ranking factor. More users use mobile devices than desktops to obtain the web, and that’s one purpose there’ve been changes in how Google ranks search results.
Google’s mobile-first index is now a reality, which means it’s drawing its results from mobile-optimized websites first, rather than sites geared to desktop PCs. If your website isn’t mobile-optimized, you gamble getting needlessly under-ranked.
We’ll see many of the SEO ranking factors in this guide to help you lay the foundation for a great search engine ranking, but you also have to see after-user sense when people land on your site.
Domain Age, URL, and Authority
Did you know that almost 60 percent of the websites that have a top ten Google search ranking are 3 years old or more? Data from an Ahrefs research of 2 million pages implies that very few sites less than a year old reach that ranking.
So if you’ve had your website for a while and have optimized it using the suggestions in this article, that’s already an advantage. In some circumstances, the domain name values. Though Google has castigated exact-match domains (those where the target keyword is in the URL), that punishment is generally for spammy websites with thin content.
Research from Moz explains that exact-match domains considered relevant, worthy, and high-quality can see a ranking boost because of it. Though, if you previously have an established website, you don’t require to go looking for an exact match domain for your business.
The best way for determining your domain? Focus on a URL that matches your business and optimize the heck out of it instead!
When it comes to search engine ranking circumstances, authority matters; as you’ll see, that’s normally a combination of good content (see the next tip) and off-page SEO signals like inbound links and social shares. And gratitude to E-A-T, it can also include the authority of the content’s creator.
We’ve discussed a lot about content in this article to Google SEO ranking factors. That’s because it’s one of the most powerful search ranking factors (right up there with user expertise, links, and RankBrain, which we’ll get to in a while). Now let’s dig down and understand what optimizing content for SEO involves.
As we stated in our keyword research guide, Google’s search algorithm based on keywords. These are the words and slogans searchers use when they’re scanning for information. They’re also the words and phrases that explain the topics your site is about.
We said earlier that getting the code right is optimizing content for better search engine rankings. This can be intimidating, mainly if you’re more of a wordsmith and fewer of a “techie.”
Here are some of the perspectives you can command even if you’re not a coder:
- Add keyword phrases in article titles, which is where Google first looks to decide which content is relevant to which search
- Use header tags to display content hierarchy starting with your headline at h1 and then use h2 or h3 for subheads
- Build a meta description that both entices readers and has your keyword phrase
- Save those meta descriptions short and catchy at around 160 letters
- Put keyword phrases in image alt tags to display how those images are related to the main content
- Insert alt tags also help people who are visually impaired experience your site with screen readers
- Use schema mark-up to show Google what type of content you’re producing