What is a Subdomain and How Does It Impact Search Engines?
Subdomains performs as an extension of your domain name to help organize and navigate to different sections of your website. You can also make a subdomain to send visitors to a completely different web address, like your social media page, or point to a specific IP address or directory within your account.
There are two ways to manage this, by using ‘subdirectories’ or ‘subdomains’. From a technical standpoint, both the ways work much the same way, but we prefer subdomains since they offer a cleaner look. The DNS starts with top-level domains like .com or .org, which is separated into domains and subdomains. For example, vfmseo.com is a domain and blog.vfmseo.com is a subdomain.
You might feel assured about what a subdomain is, you might not be aware of everything you can use a subdomain for, or the challenges that come along with having a subdomain. For example, do you know the impact of subdomains can have on your website’s search engine ranking?
What is a Subdomain?
Subdomains are connected to the front of your main domain. They usually follow the form blog.example.com. They behave very similar to a normal domain. You can point them to a folder to host a website just like a natural domain name.
A subdomain is another website, with its own unique content, but there is no new domain name. Instead, you use an existing domain title and change the www to another name.
How to Create a Subdomain?
To create a subdomain, please do the following:
- Login to cPanel and click Subdomains.
- In the drop-down, choose the domain.
- In the box before the domain name, type the subdomain name you want.
- Select inside the “Document Root” box and it will auto-fill.
- Hit the Create button.
How to Delete a Subdomain?
To delete a subdomain, please do the following:
- Login to cPanel and click Subdomains.
- At the bottom, under Actions, click Remove.
Benefits of a Subdomain
- Search engines see subdomains as unique websites irrelevant to the main domain. This could have possible to allow subdomains you create to appear along your parent domain in search engine results pages (SERPs), pushing your competition further down in results, enhancing your authority for your product or service
- Subdomains can be used to mark a specific market segment, reading group, or country
- The ability to handle a keyword for clarity, search engine, and promotional purposes. When you use google maps, the url is formatted maps.google.com which describes it’s exact purpose.
- If a subdomain is made for an already existing website that ranks well, the subdomain will be indexed fast and beneficial from the main domain’s good standing.
Harms of a Subdomain
Search Engines viewing Subdomains as Separate Domains. Sure, the traffic on your main domain is humming along, and you’ve naturally accumulated a large amount of Quality Backlinks. When you establish a new subdomain, you’ll need to begin acquiring high quality links that are separate from your main site. If your plan is to use different subdomains, prepare to develop unique SEO strategies for each.
How does it Affect Search engines?
Like just about everything else related to SEO and search engine ranking factors, you have to take things on a case-by-case basis. There’s no set lead dictating the use of subdomains because, for some companies, their benefits will outweigh any potential SEO fallout.
In another way, subdomains won’t provide any actual value over subdirectories that enhance from your main domain, so there’s no sensibility in making important changes to the website design. At the end, it depends on what makes the most sense for your particular website.
Subdomains can absolutely be made to work well for website SEO, but it requires a lot of extra effort over putting the content. We have seen many times that when post content of a website is moved from a subdomain to a subfolder that often a dramatic increase in organic traffic and rankings occurs.
A subdomain is a domain name that is part of a larger domain; the only domain that is not also a subdomain is the root domain. For example, abc.example.com and xyz.example.com are subdomains of the example.com domain, which in turn is a subdomain of the com top-level domain.
A subdomain is commonly used to logically separate a website into sections. You can use a subdomain to launch a career site (abc.xyz.com), a forum (forum.sitename.com) or for customer support (support.sitename.com). You may use subdomains to create blogs of different themes too.
Each domain name can have a maximum of 500 subdomains. You can also add multiple levels of subdomains, such as info.blog.domainname.com. A subdomain can be up to 255 letters long, but if you have multiple levels in your subdomain, each level can only be 63 characters long.
Since you already own the domain sitename.com, subdomains for the Domain do not require any additional fees, and you can usually set them up pretty easily.
Subdirectories are similar to subdomains in the way that they signify a different portion of the site, but they play off the SEO of your main domain. Subdomains often require extra effort on web development from internal or external developers. Ultimately, the choice to use subdomains or subdirectories is completely up to you.
Subdomains are a useful, but often misunderstood part of the Web. They can be a cost-effective and versatile way to make the most of your domain name, but they can also be a clunky and complex solution to common website setup issues.
Whenever you’re choosing a new domain name make sure you do your research, as a great domain name is a crucial part of your online brand. Subdomains can help you divide your website into logical parts or create separate sites, for example a separate blog for a separate team. Share your valuable thoughts and suggestions in the comment box section below.