What is Guest Blogging & How Does it Impact SEO?

Guest Blogging is a content marketing and SEO method where someone composes and publishes a blog post on a third-party website or blog to enhance their personal/corporate brand. 

Guest blogging sites display brands to a relevant audience and can be an effective method to generate awareness — but it must be done carefully to avoid Google’s penalty.

What Is Guest Posting?

Guest posting is the act of sharing content to another person or brand’s website or blog. This tactic is also known as guest blogging.

In the guest posting, a writer acts as a contributor or guest author and presents content to a publisher. The writer provides content to a site that doesn’t belong to them or any of their organizations to support their marketing, PR, and SEO initiatives.

Here is a guest blog post example on the Alexa blog website. Will Chou, the writer, presented a guest post to us, the publisher?

Why Is Guest Blogging Important For Your Business?

Guest blogging offers several benefits for any business. By sharing your expertise on other companies’ websites, you can build yourself as an authority figure within your market, build relationships with other thought leaders in your field and expose your brand to an entirely new audience.

Additionally, featuring guest posts on your blog will help you make new prospects and fresh content for your audience. We’re all guilty of falling victim to a routine and getting tired of the same old stuff, so featuring guest posts is a great approach to keep readers engaged — not to mention the promotional boost that occurs when your guest bloggers share their blogs with their network.

How Does Guest Blogging Impact SEO?

The short answer is: As long as you’re concerned and considerate about creating high-value guest blogs for legal websites, guest blogging can be an excellent tool for building your domain authority and moving up in SEO rankings.

It’s natural, though, why many have questioned whether or not guest blogging will hurt their business. With the risk of “spam bloggers” who try to bribe blog owners into letting them post low-quality content for their link-building and SEO benefit, many marketers have decided to opt against it entirely.

Ultimately, developing an SEO-boosting guest blogging approach comes down to giving genuine, effective, and relevant content to educate users— not low-quality content used as a mere container for links to your website.

As long as your content is of high quality, guest blogging is a great technique to increase your site rankings. If other people are linking back to your blog on their websites, the way Google sees it, then the content on your blog must be relevant and exciting. When individuals comment, share, like, or link to your blog, it moves up in Google’s PageRank — that implies it’s much more likely to pop up first when someone googles a similar topic.

But Google PageRank is only an algorithm, so it can’t explain the difference between dynamic content and spam! So while can i buy prednisone online cramming your guest blog posts with links and keywords will drive you farther up in the ranking, it apparently won’t generate any new, high-fit traffic, and it definitely won’t build you as an authority in your field.

Best Practices for Guest Blogging on Other Websites

Find the right audience: Thought conductors, partners, and interested parties are great places to start. Think about who their audience is and how much overlap they have with your customer base. For example, a fashion retailer may submit a guest post on a popular men’s clothing blog.

Write something unique: The objective of writing a quality blog post is to entice readers to find out more about who you are and what you offer. The best technique to do that is not to write something they’ve seen countless times across the web but to save the juiciest topics for guest blogs. Subjects and titles encourage viewers to click through and take an angle or propose an approach that hasn’t been done before.

Don’t link back more than once: An author bio or a link to content on your website is a simple way to link back to your website — but you can err on the side of caution by bypassing both. To be genuinely careful, insist that links back to your website have the no-follow attribute applied. That means you reap the promotional advantages and sacrifice SEO for the sake of ensuring a penalty-free interaction.

Why do Publishers Encourage Guest Blogs?

Guest blogging can be a commonly beneficial arrangement: publishers require quality content to satisfy their audience and keep them coming back, while authors need a platform to promote their brand.

Truly informational blog posts accomplish both objectives by demonstrating the author’s expertise on a topic and giving the publisher nearly free content. Online retailers can be on either side of this equation — they need to build up content and get their brand in front of a new audience.

FAQs