What is Trending on Social Media for 2021?
Do you want to know what is trending on social media? Saying that most people consume a good part of their days on social media would not be an exaggeration. Not in today’s life. Social media has grown an integral part of people’s lives and daily routines. Some are addicted to it so much that the first thing they do after arising up is to check their social media feeds.
Given the value of social media in consumers’ lives, marketers and companies flock to social platforms in the hope of connecting with their target customers. However, there is a content overload on social media platform, and the competition is very high. It can be exciting for you to stand out unless you have a clear social media marketing strategy. Staying updated on the newest social media trends can help fuel your plan and make you stand out in the crowd. Here is a range of social media trends that you require to be aware of for 2021 and beyond.
What is Trending on Social Media – Social Media Trends?
The Popular Social Platforms Will Continue to Perform Well
Facebook and Instagram have long overlooked social media as the largest and most popular platforms. In recent years, several other niche social media platforms developed and significantly rose to fame. However, the immigrants have encountered difficulties in their expansion.
TikTok, for example, started in 2016 and quickly gained popularity with youth. It grew to be one of the most popular apps in both the Android and Apple app stores. However, to an extent, TikTok has been a victim of its victory. Its demand with the world’s youth and its Chinese ownership has come to its regulators’ attention. Certainly, President Trump doesn’t want it to work in the USA unless it changes to having American rights in that market. The sizable market of India banned TikTok in June 2020.
Facebook and Instagram have had their culmination in 2020 and are currently facing several court challenges worldwide. The Australian government is attempting to charge the platforms for any data they share from Australian news companies.
However, Facebook and Instagram have remained to be popular with their users in 2020. Hootsuite surveyed concerns about where they intended to increase their social budgets in 2021. 60% stated that they intend to increase their Instagram budget in 2021, and 46% plan to improve their Facebook budget. YouTube (45%) and LinkedIn are also famous. Only 14% of the studied firms intend to raise their TikTok marketing.
The corresponding survey asked respondents which platforms they saw as being common effective for their goals. Again the more traditional social networks stayed popular: Facebook 78%, Instagram 70%, LinkedIn 42%, and Twitter 33% reached the pack.
Social Commerce Will Continue to Expand
Brands have great used social media platforms like Instagram, Pinterest, and Facebook to sell their products. Social commerce has grown a new retail avenue for brands, and this trend is only going to get stronger.
Social commerce is well on its approach to becoming a mainstream retail channel on par with other mediums like websites and offline stores. This trend will increase further with more and more social networks introducing pro-selling features like shoppable posts.
From shoppable posts to Instagram Storefronts, social networks are continuously growing to become retail platforms. Brands and marketers will leverage these and include social commerce in their sales strategies.
Hootsuite newly asked their clients what they were trying to achieve with social media. By far, the most popular reason for businesses utilizing social media was the increased acquisition of new customers (73%). This was followed by raising brand awareness (64%). Driving conversions (leads, buying, and product inquiries) came in third with 45%.
Video Content Will Dominate
Video content is one of the common engaging forms of content and will soon dominate social media, a clear winner over all other content types. Whether it is short-form videos like these famous on TikTok or Stories or long-form content on YouTube, videos are the future of social media content.
According to a Cisco research, by 2022, 82% of all online content will be video content. This simply shows how important it is to utilize video content to stay relevant in the social media domain.
If you’re not currently producing videos, it is time that you add them in your content strategy. Shortly, videos will dominate social media, and anyone who doesn’t effectuate that will have a tough time.
You can start by utilizing features like Stories both for your social media content and for advertisements. You can also add videos to your social media posts, even on platforms traditionally managed by image or text content.
Live Streaming Will Become the New Norm
2020 has been a year like no other. It has seen a market turn on its head, and entire retailing models have changed to proceeding shopping possible. It can be difficult now to do a simple act like examining a product.
Quickly everybody has had to carry out everyday business online. People who may have never utilized their video cameras before now participate in Zoom calls like seasoned videographers. Even the aged who may have never owned a mobile phone before 2020 have had to adapt to live streaming and online chat.
Even if the COVID condition improves in 2021, live streaming is here to stay. People are now utilized to being able to interact with brands in real-time online. They can try a product without leaving their home.
Although the traditional social platforms delivered best in 2020, specialist live streaming media have also had stratospheric increases in popularity, which is possible to continue into 2021. Microsoft may have decided to close Mixer, but major competitor Twitch has led unprecedented levels of support. By mid-December, they had had 1049 billion minutes watched during 2020. This is a 67.1% rise in 2019. The site had 6.7 million monthly streamers, up 84% year-to-year.
But live streaming isn’t just for gaming. Streaming main shopping events are becoming more popular too. In many methods, this is taking the easy home shopping channel and updating it for the current age.
We are also noticing more and more customer service carried out by live streaming. This involves activities, such as setting up bank accounts that would have been unthinkable in the past.
Technology Adoption Will Be at an All-Time High
Social media will notice a rise in the adoption of technologies like augmented reality (AR) and virtual reality (VR). As these platforms better, users will need better and more engaging experiences, and these technologies can make that happen.
Facebook is already taking enormous steps in this direction with the introduction of Horizon, their social virtual reality world. This is a variety of virtual world where people can connect, play games, and explore. This is the succeeding level of social connection and could very well be the future of social media.