keyword competitor analysis

Best Ways to Do Competitor Keyword Analysis?

October 13, 2021

Best ways to do competitor keyword analysis? In any SEO campaign, keywords play a crucial role. By creating them, you can stay focused on what you create and make sure that your audience knows that you have the content they need.

When creating business content, keyword research can help you determine which keywords to use, but you should also consider how your industry competitors are using these keywords and what success they’re achieving with their own strategies.

Analyzing competitor keywords can help you gain a better understanding of how to improve. We’ll describe competitor keyword analysis in this post, explain how to do it, and recommend several effective tools that you can use to create a successful content strategy.

What is competitor keyword analysis?

The competitor keyword analysis uncovers the keywords your competitors are ranking highly for in an attempt to create content that outranks them in search results.

It is advisable for you to conduct competitor analysis based on relevant keywords that relate to your business and existing content. In the case of a YouTube marketing blog, you wouldn’t want to write about Instagram marketing since it has no connection to what you’re already doing.

Using this analysis, you can also find out if it would be too difficult to outrank a competitor if they are doing better in SERPs, as well as identify opportunities for high ROI in terms of outranking your competitors for relevant keywords.

keyword research competitor analysis
keyword research competitor analysis

How to Do Competitor Keyword Analysis

A competitor keyword analysis is similar to but different from standard keyword analysis. Let’s go through how the process works.

Understand your audience

Knowing your target audience and what they’re interested in is a critical component of competitive keyword research.

Create buyer personas that offer insight into your audience members from awareness to post-decision, in order to create rounded buyer personas. In addition, it will help you discover a wide range of keywords related to your business as well as additional opportunities to outrank your competitors.

Those running software companies, for example, can optimize their sites to attract users searching for different software options, as well as to attract those who have purchased your products and want more information about how they can use them.

All in all, this first stage will help you stay focused and ensure that you’re attempting to outperform your competitors for business development, not just outranking to outrank.

Identify your top competitors

After you have identified your audience and the keywords that are relevant to them and your business, identify your main competitors. The easiest way to determine who your main competitors are is with an online tool, which we will discuss later. Knowing who they allow you to be more targeted with your strategy.

In other words, even though there are probably a lot of businesses offering the same products and services as you do, not every one of them is a viable competitor. There buy modafinil 200 mg online might be some sites with more backlinks and a higher domain authority than others, so it’s important to identify them.

Begin keyword research

The next step is to identify your top competitors and to identify the keywords they rank for and that they outrank you for. After that, determine how difficult it would be to outrank them. In light of what has been discussed above, working with tools like those discussed below is the best way to accomplish this task.

Make sure you track your competitors’ monthly search volume, backlinks, and domain authority, and include all of this information in your plan. In spite of the fact that it will be extremely difficult to outrank for certain keywords, it’s still worthwhile to make content for them, since you’ll be providing the information your audience needs.

An evaluation of competitor keywords can be done more efficiently with the use of a tool, as we discussed above. Listed here are a few options worth considering.

Competitor Keyword Analysis Tool

Google Alerts

Google Alerts is Google’s native keyword tool, which you can use to monitor the web for keyword-related content and stay abreast of any changes. If you want, you can set it up to notify you whenever a keyword you’ve targeted is mentioned online. You can even monitor competitor mentions so that you can see where they’re getting backlinks from.

Social Mention

The Social Mention tool monitors social media to compile reports about all platforms on which your keywords are mentioned. Enter a keyword in the search bar and you’ll see the number of mentions, users, sentiments of those mentions (positive, negative, or neutral), along with a preview of what people have mentioned.

Link Explorer

A link search engine, backlinks, and mentions are available on Link Explorer. To find out how your competitors are building their web presence, you can research their linking strategies. If one of your competitors has an exceptionally high search ranking, you will be able to see how they got there.

Sign-up is required for the tool, which offers 10 link queries per month and 50 rows of data per query.

Alexa Traffic Rank

You can use Alexa Traffic Rank to understand how sites rank in terms of traffic. It also has analytical tools that you can use to evaluate how competitive different keywords are.

SEMRush

Among SEMRush’s powerful tools are tools for analyzing rankings, keywords, traffic, and URLs. As you enter links, you’ll get an overview of your link’s on-page SEO status, a backlink profile analysis, and your own SERP positioning. Creating an account is required, and both free and premium options are available.

Ahrefs

Ahrefs is an all-in-one tool for competitive analysis. In addition to analyzing backlinks and referring domains, organic traffic, and how many organic keywords your competitors rank for, you can also create a competitor account. Additionally, you can use the tool to study what your customers are searching for and to conduct general keyword research.

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