Mobile Seo

Learn Key Points about the Best Mobile SEO

August 11, 2021

Mobile SEO refers to the SEO of websites connected with flawless viewing on mobile devices, such as smartphones and tablets. Thanks to the growing boom of compact or portable devices, web admins should be highly concerned with their mobile SEO plan. After all, more than 50 percent of Internet users now report surfing websites through their smartphones daily. Google is already favoring mobile-friendly sites.

Based on my experience with mobile SEO projects, I have created this detailed guide on mobile SEO. I hope it will help newcomers to mobile SEO to miss some of the key issues. Below I will spend time offering my recommendations to boost your understanding of properly optimizing your website for optimal user experiences across all mobile devices.

First and foremost, according to Google, mobile websites typically operate on one out of 3 distinct configurations:

  1. Responsive Web Design
  2. Dynamic Serving
  3. Separate URLs

Note: It’s crucial that Google can certainly recognize your website’s mobile setup and which of these 3 configurations you’re practicing.

  • Responsive Web Design

When you use a responsive web page, the mobile site will have the same HTML code and data for the same URL regardless of the user’s selected device. You’ll manage the Meta name=”viewport” tag within your site’s source course to help the Internet browser recognize how they should adjust the content. Then, the display settings will alter to fit each visitor’s different screen size.

Benefits of RWD

Responsive web design is trendy among SEO experts everywhere, and Google itself even recommends it. You should consider responsive design because:

  • It’s simple to distribute content from a unique URL.
  • Google can simply index your single URL for greater search engine rankings.
  • You’ll discover it convenient to manage multiple pages for the same content.
  • This design avoids standard SEO and formatting mistakes.
  • There won’t be much additional setup time.
  • Googlebot will use fewer resources and make crawling more efficient.
  • Users won’t have to deal with redirects, which offer shorter page download times.

Instances of RWD for mobile devices – how not to do it!

  • Dynamic Serving

Dynamic serving configurations are designed to respond with different HTML and CSS codes on the same URL depending on the user’s device. For this, you’ll have to correctly use the Vary HTTP header to signal changes based on the user-agent’s page requests. Valid headers tell the browser how to present the data and help Googlebot find that your website has mobile-optimized content much faster.

Separate URLs

As the name suggests, this setup configuration involves having different URLs for your website to display your content on other mobile devices successfully. Each URL is decorated with a different HTML code for every particular screen size.

Mobile Seo Services
Mobile Seo Services

Avoiding common mistakes in mobile SEO 

Don’t block JavaScript, CSS, and image files 

It’s common for some developers to block some of the JavaScript, CSS, and image files on their website, which is actually against Google’s guidelines. The great approach is to store all files visible to the search engine’s crawlers. You should also:

  • Use ‘Fetch as Google’ through the Google Webmaster tools to guarantee your website’s CSS, JavaScript, and images are entirely crawlable.
  • Check robots.txt to make sure you’re not hiding any pages from Google.
  • Ensure any redirects to separate URLs are functioning correctly according to each mobile device.

Optimize unplayable content

At times, video content ready for desktop version can’t correctly run on mobile devices, which doesn’t lend for a good user experience.

It’s recommended that you use HTML5 for video embedding on all animations to enhance your website’s usability on all machines. Plus, it would be best to avoid Flash to maintain content that’s easy for search engines to understand.

Fix faulty redirects and cross-links

As you would for your regular desktop version, delicately remove your crawl errors found in the Google webmaster tool.

It would be best to plan for a regular website health check to ensure your mobile-friendly design is continually operating correctly. Well-maintained websites constantly deliver best when vying for spots on Google’s search engine result page.

Steer clear of Mobile-only 404s

Some websites serve data to desktop users but show an unsightly 404 error page for smartphone users accessing the same URL. Since this is uncomfortable for mobile visitors, it’s suggested that you redirect them to an equivalent mobile page at a different URL instead. Make sure your mobile-friendly page is configured correctly to avoid showing an error message that will turn away potential business.

Use ‘Rel=Alternate Media’

Taking advantage of the ‘Rel=Alternate Media’ attribute will enable you to map your desktop and mobile URLs easily. You’ll have to add this to the desktop version of the website to define the mobile version, but doing the opposite is never recommended.

Add the “Vary: User-Agent” HTTP Header

Whether your website redirects based on mobile device type or shows different content from dynamic serving, it’s suggested that you configure your server to deliver the ‘Vary: User-Agent’ HTTP Header. Even if your redirects are working correctly, this will help keep everything mobile SEO-friendly and operating smoothly.

Use ‘Rel-Canonical’

Canonical tags are used to bypass issues with copied content. Inputting the ‘Rel-Canonical’ tag onto your website’s smartphone version will help Google correctly index all pages and avoid flagging any unoriginal content. This will also limit confusion by consolidating indexing and ranking signals, including external links.

Optimize Titles and Meta Descriptions

Since smartphones have smaller screen sizes, it’s necessary to keep your website’s information as concise and significant as possible. Assure you follow all on-page factors including titles and meta-descriptions with keyword-rich content for great SEO results.

Use structured data

Individuals surfing via sites on their smartphones don’t want to wait around for any extra windows to open. Google and Users prefer fast-loading, lightweight sites that efficiently open in just a second or two. Examine your average download time through the page load rate tool and fix any delaying errors you find.

By the small screen size, search results with rich snippets typically get more clicks and drive higher click-through rates onto your sites.

Take advantage of local searches

Local businesses serve to get the most smartphone traffic that turns into desktop traffic and sales thanks to GPS. Thus, you must optimize your website for local searches by adding your company’s name, address, phone number, and call-out actions.

Build mobile sitemaps

Last but surely not least, generate an XML sitemap for your website’s mobile version. Keep your mobile pages separate from the desktop ones to identify any indexing troubles quickly.

Benefits of Mobile-friendly designs

Overall, when you spend in giving your website a makeover with any of the 3 mobile SEO configurations, you can look forward to:

  • More website traffic
  • Improved user experiences
  • Higher conversion rates
  • Increased time spent on your website
  • Lower bounce rates
  • Faster page loading times
  • Competitive market advantages
  • More customer engagement
  • Improved search engine performance

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