What Are Backlinks SEO and How to Build Them in 2021?
Do you want to build SEO Backlinks? In recent years Google has refreshed its algorithms a thousand times, but Google hasn’t changed the consequence of backlinks. They have advanced different types of backlinks that define how the search engine handles links within websites.
The Types of Backlinks
When you get down to it, there are particularly two types of backlinks: dofollow and nofollow. A person holding a web page will never see the distinction between a dofollow and a nofollow backlink. The difference is in the origin code.
There’s a particular tag in the source code that determines how Google and the different search engines view the backlink, which determines the outcome of that backlink on your SEO profile.
Dofollow backlinks are the most natural and valuable type of backlink for SEO. When you place a do-follow link on your website, you’re showing Google that the link is organic as in, the target website didn’t purchase the link—and that you’re vouching for the exactness of the content at the other end of that link.
Dofollow is simply telling Google and the other analysis engines that “the content on the other end of the aforementioned link is important and should be written.”
Nofollow backlinks are less frequent. They’re also less expensive. They’re used to tell research engines to ignore a critical link.
Google’s official determination of the nofollow tag is, “‘Nofollow’ produces a way for webmasters to tell research engines ‘Don’t follow links on this page or ‘Don’t follow this particular link.’”
The HTML markup for these links is comparable to dofollow links, with one big difference — the “rel=nofollow” tag.
The percentage of dofollow versus nofollow connections that a website has will vary. Google needs to see a good mix of both for a strong link profile.
The most significant disagreement between these two types of links is that Google defeats a lot of value on dofollow links — which means they’re great for SEO. Nofollow links, on the other hand, are overlooked by Google’s algorithm in most maximum cases. That means they’re rarely worthwhile for SEO.
Where do Nofollow Links Come From?
Even though nofollow links are less prevalent than dofollow links, there are still plenty of homes on the internet to pick up nofollow links. You’ll most often get these types of backlinks from websites wherever you can upload your links and content because those websites don’t want to maintain your content’s accuracy.
Here are a few places that no-follow links commonly come from:
- Social mechanisms websites, such as Facebook, Twitter, and LinkedIn
- Blog commentaries
- Content aggregation websites, such as Scoop It
- Q&A websites, such as Quora
- Forums, such as Reddit
- Press releases
In addition to all of those, many high-authority websites, like Wikipedia and the Huffington Post, use nofollow links to reduce the number of spammy backlink applications they receive.
Nofollow Backlinks are Useful for SEO
Surprisingly, nofollow backlinks do present some SEO value. Google’s official position on nofollow links is, “In general, we don’t follow them.” That means that Google doesn’t follow the nofollow links most maximum of the time, but there are certain situations in which Google does follow the links.
It’s hard to say what those conditions are because Google hasn’t shared that knowledge. That’s why the SEO community has done many testing to identify a few examples when Nofollow links are followed.
There’s some evidence that nofollow connections from high-profile websites, like Wikipedia, can improve your organic rankings.
The thinking is that there are websites that Google absolutely trusts. Those websites are identified for content that is exceptionally high character. That means if those websites are linking to another website, that combined website is also valuable. In that case, Google will moderately ignore the nofollow link.
It’s unlikely that they’re entirely overlooking the nofollow tag in those cases. If you were to pick up a do-follow link from Wikipedia, that would still be much more valuable than a nofollow link from the same reference.
There are probably very few websites that fall into this category.
Indirect Benefits of Nofollow Links
Perhaps the most significant reason you’ll want a no-follow link is the unimportant benefits of gaining one. One nofollow backlink from an extremely trafficked website can result in an abundance of do-follow backlinks. That’s often because content creators use those highly trafficked websites to examine their content.
I proved this by getting a nofollow link to a section of content from a Yahoo article. Once that Yahoo thing was published, Fractl’s content gained an additional 700 backlinks from different websites two-thirds of which were dofollow links.
The other indirect benefit of nofollow links is that these links still pass traffic to your website, which is more beneficial than no link at all.
To sum it up, we don’t have any tangible evidence to say that nofollow links are good, but there is enough anecdotal evidence to prove that they aren’t bad. If you’re designing any link-building campaigns, don’t overlook the websites that only give out no-follow links, particularly if they’re bigger, high-authority websites. They’re still valuable in terms of traffic, presentation, and even a bit of SEO.
When Should You Use Do-Follow and Nofollow Backlinks?
For the most part, you’ll want to use do-follow links when connecting to other websites from your website. As long as you’re linking to valuable resources that help your readers, there’s no incentive not to use a do-follow link.
Suppose, for whatever reason, and you’re linking to some low-quality websites. In that case, you might want to consider practicing a no-follow tag, so Google doesn’t think you’re vouching for the nature and accuracy of those low-quality websites.
That isn’t the only reason you’ll use a no-follow tag, though. According to Google, there are three other conditions in which you’ll want to practice no-follow links.
Generally, a ranking of 60 to 100 is remarkable, 40 to 50 is okay, and below 40 isn’t great. If you want to increase high-quality backlinks, then start by increasing links from high domain authority websites that are also important to your niche and advanced by searchers all over the Internet.
If you buy backlinks directly, you’re not making off-page SEO right. The idea that you can buy quality backlinks is also a popular one, but a backlink paid, for now, has little to no situation in most search engines’ eyes.